Perrier-Jouët reiterates its confidence in wine tourism

fter three, quite conclusive seasons, Epernay-based Champagne house Perrier-Jouët has opened another chapter in its ‘Belle Epoque Society’. Since April 6, local and passing visitors have been able to stroll around the areas designed by the company with its hallmark Ja   panese white anemones, and discover new releases.

These are primarily showcased in the Cellier, a life-size Champagne bar housing the painting by the Mexican artist Fernando Laposse, ‘The Pollinisation Dance’, inspired by the interactions between plants and pollinators. A new feature for this season is the menu served at the Champagne bar and the restaurant as a nod to the artist.

Opposite the Cellier, art can also be found inside the Belle Époque residence, an 18th-century building listed as Unesco World Heritage which displays an unprecedented collection of pieces by artists from the 1900s such as Mucha, Lallique and Majorelle. It houses the largest collection of French Art Nouveau in Europe.

For foodies, in-house chef Sébastien Morellon has been tasked with putting together the seasonal menu that can be savoured al fresco on the terrace, on the go, from lunch through to dinner. A gourmet food option designed in conjunction with chef Pierre Gagnaire is also served in the residence’s garden or in the lounges.

Also, the boutique, which has been designed like a winter garden with numerous hanging plants, sells products exclusive to the company such as honey from beehives in the Maison Belle Époque garden, books and stationery. There are also customisation services by the minute and gift boxes, for example. And finally, the extensive tasting area dubbed the Atelier is the true hub of this wine tourism powerhouse throughout the season.