Champagnes Taittinger’s historic cellars to reopen

fter eighteen months’ work, the historic facilities belonging to Champagne Taittinger in Saint-Nicaise are all-set to reopen on July 22. A press release stresses that the “cellars dating back to the 3rd century AD, listed as Unesco World Heritage” will be open for visits.

“We hope that through new experiences, each visitor will be able to get a better understanding of the history of France and Champagne, of our company and our family’s culture along with the complex production process for our wines. Our aim was to make this heritage a more welcoming place, more joyful and culture-rich”, explains Vitalie Taittinger, chair of the namesake company, about the renovation work. Saint-Nicaise is the historic visit venue of the Reims-based company and the work was aimed at “telling the story of the company in these historic cellars, with visit itineraries that have been designed so that visitors can immerse themselves in the world of Taittinger and understand how this inspires and shapes the way the Champagnes are crafted”, continues the press statement.

The purpose of the overhaul of the site visit is to “want people to physically experience the brand” and to “create emotions and memories”. Three new visits are part of this new wine tourism version where visits to the cellars are followed by a tasting, “for a visual experience that combines poetry and history around the poem ‘Champagne’ written by American poet Alan Seeger during the First World War”.

The Rosé Moment, the Gourmet Moment and the Counts Moment are the three visit options coupled with tastings of the company’s collection of Champagnes, with prices ranging from €40 to €80.