Home / Commerce/Gestion / LVMH works flat out to make its Provence rosés sustainable

LVMH works flat out to make its Provence rosés sustainable

By Vitisphere May 10, 2022
LVMH works flat out to make its Provence rosés sustainable
Describing itself as a “progressive” estate, Château Galoupet has 77 hectares of woodland and 3.5 hectares of vines set aside for research and development. - crédit photo : LVMH

hâteau Galoupet is not going down the canned wine route, but its choice of packaging is equally iconoclastic. The 69-hectare Provence Cru Classé, bought in 2019 by the Louis Vuitton Moët Hennessy group (LVMH), will feature in an “innovative, flat and ultra-light bottle made of 100% recycled plastic from the POP (Prevented Ocean Plastic) programme” under the Côtes-de-Provence Galoupet Nomade brand, as per a press statement issued by the winery. The bottle is “entirely recyclable, 87% lighter than the average glass wine bottle and 40% thinner”. Aligning with the company’s sustainability policy, it is also innovative for the way it is designed to be used, fitting nicely into a bag for on-the-go drinking.

Although more conventional, as befits a Cru Classé, the ‘Rosée’ label by Château Galoupet is no less ethical in terms of packaging. It comes in a “70% recycled amber glass bottle, which weighs 499 grams, compared to an average of 770 grams for a bottle of rosé wine”, stresses LVMH. In the process of converting to organic since the 2020 vintage, the estate wine has a recommended retail price of €55 – with selective marketing in restaurants and wine shops – as compared to a price tag of €25 for ‘Galoupet Nomade’. It will be sold exclusively online starting this May.

Galoupet Nomade is destined to become a negociant-sourced wine but the 2021 vintage is made from grapes grown at Château Galoupet, with a trial run of 3,000 bottles. LVMH’s first Château Galoupet classified label was produced to the tune of 8,000 bottles.

All Comments (2)
Ed Le 12 mai 2022 à 18:52:13
Your article doesn't say who makes the bottles. Are they made by well-known pacamama or is LVMH buying bottles from a different maker?
Chip Le 11 mai 2022 à 16:04:05
I am very interested in your project. Who makes your bottles. Are they available to supply others? And what is the cost.?
Vitisphere 2022 - Tout droit rserv