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Graves wines launch their Ambassadors selection, chosen by and for consumers

Par Vitisphere Le 16 juillet 2021
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Graves wines launch their Ambassadors selection, chosen by and for consumers
With 13 labels for its first edition in 2021, the ’Ambassadeurs de Graves’ scheme will be able to accommodate more wines in the future. - crédit photo : Syndicat Viticole des Graves
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eaturing 10 red 2019 Graves and 3 white 2020 Graves, the first awards list of Graves Ambassadors has been defined as a selection based on “ambitious criteria” for the estates and their wines, says Mayeul L'Huillier, director of the Graves wine producers’ organisation. Only estates that have been certified by third-party organisations for their environmental initiatives (organic farming, biodynamics, High Environmental Value, etc.) and tourist facilities (Vignobles & Découverte scheme) are eligible for the endorsement, which was awarded after each wine was tasted by 90 consumers for the reds and 80 for the whites.

The key aspect of the selection process is that the tasters are untrained, as this would distort the tastes that we are looking for, explains L'Huillier. The wine enthusiasts were selected by the sensory analysis agency Techni'sens using criteria such as regular wine drinking and purchase prices consistently above average.

The endorsement created this year will allow us to showcase our expertise to consumers and to promote our appellation through our wines. We have been waiting for a quality endorsement and we finally have it!” says Marie-Hélène Lévêque, managing director of Château Chantegrive, this year's award winner, with obvious satisfaction: “The endorsement will help us distribute our wines in stores. It will be an excellent cue for consumers, who will be guided by the bottle sticker. It will turn the spotlight on the Graves appellation”.

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