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Loire: Ackerman launches a wine to restore the glory of Muscadet in the restaurant trade

Par Vitisphere Le 23 juin 2010
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Loire: Ackerman launches a wine to restore the glory of Muscadet in the restaurant trade
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ioneers and leaders in sparkling wines in the Loire Valley, in December 2009 the Ackerman house bought up the Loire wine merchants/growers, Donatien Bahuaud. While Muscadet is going through a particularly difficult period, Ackerman are bringing out a Muscadet Sèvre et Maine sur Lie called Master and reserved for the restaurant trade, in a Belle Epoque style silkscreen print bottle.
The launch of this wine reflects Ackerman’s desire to be positioned as leader in the Loire Valley, at a time when Muscadet needs all the help it can get to restore its image, on the back of a superb 2009 vintage which is nevertheless having trouble finding takers. The wine is the result of a call for samples adressed to the whole Muscadet region; the samples then went through an extremely rigorous selection procedure with a jury made up of wine growers, oenologists and sworn brokers, then at the final, in Nantes on 15 June, a grand jury of buyers, journalists, oenologists and tasters from the Ackerman house.

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