French Bloom secures supplies by buying a 25-hectare estate in Limoux

fter securing a place on Formula 1 podiums, French Bloom has now turned its attention to securing land. The super-premium alcohol-free sparkling wine brand – now part of Moët Hennessy, LVMH’s wine and spirits division – announced in a press release that it has “acquired an estate covering approximately 25 hectares”. The estate was previously owned by a retiring Crémant de Limoux producer in the village of Tourreilles, Vitisphere reports. The producer will retain his unsold inventory while French Bloom says that the newly acquired estate will come on-stream for its own production starting in September 2026.

Highlighting its “Limoux base and the start of a new chapter for alcohol-free sparkling wines”, French Bloom also stresses that it was drawn to Limoux’s high-altitude vineyard sites (approximately 400 metres above sea level) “renowned for the aromatic expression of their Chardonnays and their cool nights, which have shaped the style of French Bloom sparkling drinks since the outset”. Founded in 2019 by Maggie Frerejean-Taittinger and Constance Jablonski with a group of investors, French Bloom sees this acquisition as a way to anchor its long-term vision of terroir and sustainability: “We want our vision to become part of a stronger, long-term relationship with the terroir and a sustainable approach to alcohol-free sparkling drinks. This new phase marks an important milestone for the company”, commented Frerejean-Taittinger on the announcement.

While the purchase price remains undisclosed, the investment underscores LVMH’s commitment to the alcohol-free category, at a time when “demand for alcohol-free sparkling drinks is gaining traction and the global no-alcohol market could exceed 30 billion dollars by 2030 (IWSR). In France, 41% of consumers say they want to reduce their alcohol consumption in 2025 (NielsenIQ)”, the release adds.