Wine Paris welcomes new no-alcohol space

ine Paris, which is due to take place from 9 to 11 February 2026 at the Paris Expo Porte de Versailles exhibition centre, will host three separate areas: Wine Paris, Be Spirits and Be No, the new space dedicated to de-alcoholised beverages. Last year, there was no specific area earmarked for alcohol-free drinks, just a free-pour tasting zone which ran out of samples in a single day. Consequently, in 2026, a significant 600m2 will be set aside for Be No which has yet to secure an entire hall, but will cover half a pavilion.

The space will host 62 producers from 12 countries. Most of the beverages are wine-based (60%) alongside spirits, beers and RTD cocktails, some de-alcoholised, others crafted with no fermentation. The popularity of alcohol-free drinks is confirmed by IWSR data predicting annual value growth of 10% by 2028, making the segment one of the industry’s most powerful drivers of growth. The free-pour tasting area will feature over 250 labels.

Wine Paris 2026 promises to be the most ambitious exhibition so far. With over 6,000 exhibitors from 60 countries, it expects to welcome 60,000 trade visitors from 155 markets. In 2025, a total 5,437 exhibitors and 52,622 visitors attended, with 20,229 pre-scheduled business meetings taking place. Next year sees the arrival of 25% new exhibitors. The show will fill 9 buildings in the Porte de Versailles exhibition centre – a huge leap compared with the two pavilions at the first Paris-based exhibition in 2019.