Lanson buys Heidsieck & Co Champagnes from Vranken-Pommery for over €100 million

n a brief statement published on Wednesday September 24, “Vranken-Pommery Monopole announced it has entered into exclusive negotiations with Lanson-BCC, acting on behalf of its subsidiary Maison Burtin, with a view to selling the shares of Heidsieck & Co Monopole (owner of the eponymous brand), excluding all other assets”. The agreement is expected to be signed by Champagne’s second-largest (after LVMH) and fourth-largest (after Laurent-Perrier) companies on 1 October 2025, “subject to the approval of the boards of directors of both companies”.

The sale of 100% of Heidsieck & Co Monopole Champagnes was agreed in principle at Vranken-Pommery’s AGM on June 5. It is part of the group and the company’s “debt relief strategy” aimed at generating between €5 and €7 million “annual savings on financial costs” after the sale of the brand and its inventory “in exchange for an overall price of between €110 and €150 million” or “in the range of” €130 million according to Vranken-Pommery. The group posted a 27% increase in its debt over the first half of 2025, which rose to €756.2 million whilst its half-year revenue dropped to €109.3 million (including €94.3 million for Champagne). As a comparison, Lanson BCC posted revenue of €92 million (+5%) with debts rising to €8.37 million (+15%) with wine ageing credit lines.

After the sale of Heidsieck & Co, Vranken-Pommery will change its name to ‘Maison Pommery & Associés’ on 1 January 2026 in order to “reflect its premiumisation strategy which is focused on Pommery’s added value”.