Marine Couturier appointed to manage and merge Jura wines

fter Olivier Badoureaux’s departure in December 2024 and a short stint by Guillaume Rahon in the spring this year, Jura’s wine marketing boards have finally found a candidate to take over at their helm. Marine Couturier specialises in local development and regional marketing. Until recently, she was employed by the Lons-le-Saunier authorities. She began her new position on 1 September 2025.

She has joint management of the Jura wine marketing board (CIVJ) chaired by Thierry Bonnot – an organisation tasked primarily with marketing issues – and the Jura Viticulture Society (SVJ), chaired by Valérie Closset, whose main mission involves production. Couturier’s short-term remit is to join the two organisations. “My mission mainly involves balancing finances so that a merger can be planned. As a small but highly acclaimed wine region, it is in our best interests to simplify things and avoid multi-layered administration”. The aim is to bring both sets of employees together in the same premises – currently, CIVJ is based in Arbois, whilst SVJ is located in Lons-le-Saunier.

Couturier’s role is not simply institutional, however. She will also be tasked with “supporting staff with their projects aimed at future-proofing an industry faced with climate change. This implies advance planning and experimentation”.