Wednesday May 01 2019 - marketing by Vitisphere

Wine Paris buys Prowein and Vinexpo keywords on Google

“It's actually a classic communication strategy”, says Pascale Ferranti, director of the Wine Paris exhibition.

Friday April 12 2019 - marketing by Vitisphere

A network of European communication agencies is established

The food and wine republic is a collaborative platform bringing together ten communication agencies operating in the main European wine markets.

Friday March 15 2019 - marketing by Vitisphere

Eminent and Grand Eminent Crémants gaining traction

A ‘Grand Eminent’ wine from Louis Bouillot.

Thursday February 28 2019 - marketing by Vitisphere

Burgundy loath to share the ‘climat’ statement with Beaujolais

 An excerpt from the Interbeaujolais poster, explaining the region’s strategy for outstanding Beaujolais wines.

Thursday February 14 2019 - marketing by Vitisphere

Amboise wines move away from Touraine

Known for its chateau, but also Clos Lucé and Château Gaillard, the town of Amboise will soon have its own appellation.

Wednesday January 30 2019 - marketing by Vitisphere

Perpignan becomes European wine capital for 2019

Tuesday January 08 2019 - marketing by Vitisphere

XXO Cognacs join the appellation

Created in 1870, the XXO statement was used by Hennessy until 1932, judging by bottles found. The eponymous brand was re-launched at the end of 2017.

Monday January 07 2019 - marketing by Vitisphere

The Bordeaux Wine Festival returns to Liverpool in 2019

Having contemplated the possibility of travelling to London at one point, the CIVB ruled it out due to the costs involved and profusion of events taking place in the English capital.

Friday January 04 2019 - marketing by Vitisphere

Bordeaux and German wines roll out joint promotion activities

Still in the process of being finalised, the joint German-Bordeaux promotional thrust should be launched in spring 2019.

Wednesday December 12 2018 - marketing by Vitisphere

The vitality of the rosé market gets glassmakers’ creative juices flowing

Glassmakers are innovating to give rosé wines modern bottles with a distinctive design.

Thursday December 06 2018 - marketing by Vitisphere

Muscadet wines introduce a hierarchy… for real

“We need to energise the entry-level segment”, insists Olivier Martin, spokesman for the Nantes wine federation.

Friday November 30 2018 - marketing by Vitisphere

Consumers more receptive to the term “natural” than “organic”

 The challenges facing organic wines are a source of fascination as evidenced by the packed room at Vinitech which welcomed 300 attendees, on chairs, standing and even on the floor.

Tuesday November 27 2018 - marketing by Vitisphere

Vinotte samples win Amorim Innovation Award

 “Innovating is all about keeping up with the times”, says Joachim Amorim, vice-president of the Amorim group, presenting their awards to Grégoire Henry and Tristan Destremau on 21 November at the Bordeaux Exhibition Centre.

Tuesday November 20 2018 - marketing by Vitisphere

New start for the Hospices de Beaujeu auction in 2020

From left to right: Sylvain Sotton, Mayor of Beaujeu and Chairman of the Supervisory Board of the Hospices de Beaujeu, Anne-Laure Helfrich from the GCF Group, and Benjamin Le Berre, Director of the Burgundy Division at GCF.

Friday November 09 2018 - marketing by Vitisphere

Amboise Côt is in vogue

Raimonds Tomsons, Europe’s Best Sommelier for 2017, was impressed by the quality of the Touraine Côts, especially those from Amboise.

Thursday November 08 2018 - marketing by Vitisphere

200 Burgundy wines retailing for under €15 make the trip to Paris

A nod to the film ‘The Grand Budapest Hotel’, Burgundy’s event will take over a mansion to create a whole new experience.

Wednesday October 31 2018 - marketing by Vitisphere

How the roll of the sea can benefit wine maturation

 To develop the image of his wines in the French market, William Jonquères d'Oriola relies on Le Petit Ballon’s online sales. The website accounts for a 'significant share” of sales, “with substantial volumes for dedicated labels”, says the winegrower.

Friday October 26 2018 - marketing by Vitisphere

Martell fights for the right to choose maturation techniques

Retailing for around $ 50 (approximately €40), Blue Swift “is not an innovation that seeks to undermine the image of Cognac”, claims Pierre Joncourt.

Tuesday October 09 2018 - marketing by Sharon Nagel

How new technologies are revolutionising wine distribution

Thursday October 04 2018 - marketing by Vitisphere

Key figures from the ninth, and penultimate, Crus Bourgeois selection

Eight Médoc appellations (Médoc, Haut-Médoc, Margaux, Moulis-en-Médoc, Listrac-Médoc, Saint-Julien, Pauillac, and Saint Estèphe) are eligible for the Crus Bourgeois labelling statement

Tuesday July 10 2018 - marketing by Vitisphere

Burgundy wine marketing board to nurture accessible wines

During the marketing board’s AGM, François Labet stressed his attachment to better promoting regional appellations in France.

Wednesday June 06 2018 - marketing by Vitisphere

Vinexpo Hong Kong confirms its position as Asia's leading trade fair

“The most difficult thing about Chinese buyers we've never heard of is ascertaining whether they're big fish or small tourists,' said one French industry member.

Friday June 01 2018 - marketing by Vitisphere

Pays d'Oc Collection celebrates its tenth anniversary

Jacques Gravegeal and Olivier Simonou presented the Trophées collection on May 17 at the Mas du Cheval near Montpellier.

Tuesday May 29 2018 - marketing by Vitisphere

36 chateaux pin their hopes on Crus Artisans

“The crus artisans system is not a closed circuit, other Bordeaux appellations can opt in,' said Maxime Saint-Martin on May 18 at the CIVB wine bar.

Tuesday May 15 2018 - marketing by Vitisphere

Loire wines reap rewards of extensive PR and marketing thrusts

InterLoire organises a whole raft of export thrusts to raise awareness of Loire wines.

Tuesday April 17 2018 - marketing by Vitisphere

Champagne winegrowers take control of marketing

Maxime Toubart, chairman of the SGV, surrounded by the board of administrators during the vote.

Tuesday April 03 2018 - marketing by Vitisphere

A new showcase for French wines

For the moment, the platform is only accessible to Business France customers.

Tuesday March 27 2018 - marketing by Vitisphere

Labels are not fashionable for rosés

The aim of the competition is “to enhance the aesthetics of bottles presented at the show by giving priority to the design of the bottle and the label'. Ultimately, there were no labels among the finalists.

Tuesday March 20 2018 - marketing by Vitisphere

“Adding a day to ProWein is on the cards”

“We have always focused on business in the halls. I think that's one of the key success factors for ProWein, in addition to our dates in March and the advantages of our location”, says Marius Berlemann.

Thursday March 08 2018 - marketing by Vitisphere

Bien Boire en Beaujolais breaks through the 200-exhibitor barrier

“Beaujolais, Beaujolais-villages, growths, organic, natural wines, men, women, young, old, some with moustaches... there will be something for everyone!' quip the event’s organisers.

Monday March 05 2018 - marketing by Vitisphere

25,500 visitors attended Vinisud

Vinisud 2018 welcomed 1,450 exhibitors and 25,500 visitors.

Friday March 02 2018 - marketing by Vitisphere

The other Cannes festival gathers 49 exhibitors and 40 buyers

Like its highly acclaimed film counterpart, the rose wine festival took place on the Croisette, at the Palais des Festivals et des Congrès.

Monday February 12 2018 - marketing by Vitisphere

A new brand promotes gourmet foods from South West France in Asia

The New Aquitaine region and Invivo want to capitalize on the French way of life.

Monday January 22 2018 - marketing by Vitisphere

Mature vintages now have their own website

Monday January 15 2018 - marketing by Vitisphere

Decree published for new Crus Bourgeois du Médoc classification

Thursday January 11 2018 - marketing by Vitisphere

Cognac XO to be at least ten years old

Tuesday December 19 2017 - marketing by Vitisphere

Alexandre de Lur Saluces, the Sauternes sniper

Friday December 08 2017 - marketing by Vitisphere

Remarkable AOC Cabardès

Tuesday November 21 2017 - marketing by Vitisphere

Champagne wine growers change their seal

Tuesday November 14 2017 - marketing by Vitisphere

AOC Vézelay, the new Burgundy white wine appellation

Tuesday November 07 2017 - marketing by Vitisphere

Comexposium becomes a key player in the event's arena

Wednesday November 01 2017 - marketing by Vitisphere

Vinexpo doubles footprint for New York comeback

Wednesday October 18 2017 - marketing by Vitisphere

Fly in the ointment for Caudalie

Monday October 16 2017 - marketing by Vitisphere

A new logo and artwork for Beaumes de Venise

Thursday October 05 2017 - marketing by Vitisphere

French consumers can’t make heads or tails of wine lists

Friday September 29 2017 - marketing by Vitisphere

Grower Champagnes poised for major make-over

Friday September 15 2017 - marketing by Vitisphere

Aiming for first growths with Chenin

Patrick Baudouin.

Tuesday September 12 2017 - marketing by Vitisphere

Nicolas Feuillatte redefines immersion wine tastings

Craft drinks
Wednesday September 06 2017 - marketing by Sharon Nagel

A missed opportunity for the wine industry?

Jonny Forsyth, Mintel drinks analyst.

Tuesday September 05 2017 - marketing by Vitisphere

Freixenet seeks leadership in wine on ice category

Tuesday August 29 2017 - marketing by Vitisphere

Creating a ‘counter buzz’

Wednesday August 16 2017 - marketing by Vitisphere

Château de Duras in 4-D for the appellation’s 80th anniversary

2017 trade shows
Tuesday August 08 2017 - marketing by Vitisphere

And the winner is…

Rhone wine bar
Friday July 28 2017 - marketing by Vitisphere

The Carré du Palais opens gradually

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