Friday December 13 2019 - marketing by Vitisphere

Winegrowers are the most socially active farmers

Mickaël Ménager, marketing director of the NGPA group: “Interestingly, 65.8% of respondents have a social media account”.

Tuesday November 12 2019 - marketing by Vitisphere

Champagne marketing campaign proves successful with wine merchants

Launched two years ago, the SGV communications campaign is showing proven results with its priority target audience of 25/45 year-olds.

Thursday October 31 2019 - marketing by Vitisphere

The Chablisienne co-operative winery sets out to win over Millennials

 The new wines are designed to be drunk in venues such as wine bars and fashionable seaside restaurants

Wednesday October 02 2019 - marketing by Vitisphere

Martell’s XXO pops up in the category created by Hennessy

The XXO blend was produced by Christophe Valtaud, cellar master at Martell Cognac.

Friday September 27 2019 - marketing by Vitisphere

Discover the latest annual selection of Crus Bourgeois wines

The selection marks “ten years of a quality scheme implemented by the Crus Bourgeois du Médoc, supervised by the authorities, which requires that the wines be selected blind by a panel of experts”, a press statement said.

Wednesday September 18 2019 - marketing by Vitisphere

Wine Paris structures its ‘green’ marketing credentials

Wine Paris has created a specific logo for Wonderful to optimise visibility at the event.

Wednesday September 11 2019 - marketing by Vitisphere

Crémants place focus on exports

Franck Vichet, chairman of the National Crémant Federation: “Crémants are riding the crest of a buoyant wave”.

Tuesday July 16 2019 - marketing by Vitisphere

Vinexpo Shanghai all-set to be fully booked

Vinexpo now has an office in Shanghai to develop its new annual exhibition.

Friday July 12 2019 - marketing by Vitisphere

Food colouring found in blue wines

 ImaJYne is not aiming to “sell high volumes but a novel product revolving around the sea”, said Milanini.

Wednesday July 10 2019 - marketing by Vitisphere

Provence wines bolster their marketing budget by 25%

 The marketing board also wants to consolidate its position in the French market, where Provence is losing market share.

Friday June 07 2019 - marketing by Vitisphere

The 9,000-euro Instagram post for Provence rosés

 The panel includes Ali Green, an American influencer from Nashville with 96,000 subscribers described as a “rosé-lover influencer” by the brand.

Monday June 03 2019 - marketing by Vitisphere

Provence rosés set out strategy for continued market leadership

 “Rosé is now drunk all year round”, commented Jean-Jacques Bréban.

Friday May 17 2019 - marketing by Vitisphere

Plans to introduce a quality hierarchy in the Graves wine region

“We do not have any reputation issues, but rather conversion into market share”, says Dominique Guignard, the appellation’s chairman.

Thursday May 16 2019 - marketing by Vitisphere

Bergerac wines inspired by the Game of Thrones series

Parodying the credits of Game of Thrones, Game of Terroirs ends with a handmade glass throne.

Wednesday May 01 2019 - marketing by Vitisphere

Wine Paris buys Prowein and Vinexpo keywords on Google

“It's actually a classic communication strategy”, says Pascale Ferranti, director of the Wine Paris exhibition.

Friday April 12 2019 - marketing by Vitisphere

A network of European communication agencies is established

The food and wine republic is a collaborative platform bringing together ten communication agencies operating in the main European wine markets.

Friday March 15 2019 - marketing by Vitisphere

Eminent and Grand Eminent Crémants gaining traction

A ‘Grand Eminent’ wine from Louis Bouillot.

Thursday February 28 2019 - marketing by Vitisphere

Burgundy loath to share the ‘climat’ statement with Beaujolais

 An excerpt from the Interbeaujolais poster, explaining the region’s strategy for outstanding Beaujolais wines.

Thursday February 14 2019 - marketing by Vitisphere

Amboise wines move away from Touraine

Known for its chateau, but also Clos Lucé and Château Gaillard, the town of Amboise will soon have its own appellation.

Wednesday January 30 2019 - marketing by Vitisphere

Perpignan becomes European wine capital for 2019

Tuesday January 08 2019 - marketing by Vitisphere

XXO Cognacs join the appellation

Created in 1870, the XXO statement was used by Hennessy until 1932, judging by bottles found. The eponymous brand was re-launched at the end of 2017.

Monday January 07 2019 - marketing by Vitisphere

The Bordeaux Wine Festival returns to Liverpool in 2019

Having contemplated the possibility of travelling to London at one point, the CIVB ruled it out due to the costs involved and profusion of events taking place in the English capital.

Friday January 04 2019 - marketing by Vitisphere

Bordeaux and German wines roll out joint promotion activities

Still in the process of being finalised, the joint German-Bordeaux promotional thrust should be launched in spring 2019.

Wednesday December 12 2018 - marketing by Vitisphere

The vitality of the rosé market gets glassmakers’ creative juices flowing

Glassmakers are innovating to give rosé wines modern bottles with a distinctive design.

Thursday December 06 2018 - marketing by Vitisphere

Muscadet wines introduce a hierarchy… for real

“We need to energise the entry-level segment”, insists Olivier Martin, spokesman for the Nantes wine federation.

Friday November 30 2018 - marketing by Vitisphere

Consumers more receptive to the term “natural” than “organic”

 The challenges facing organic wines are a source of fascination as evidenced by the packed room at Vinitech which welcomed 300 attendees, on chairs, standing and even on the floor.

Tuesday November 27 2018 - marketing by Vitisphere

Vinotte samples win Amorim Innovation Award

 “Innovating is all about keeping up with the times”, says Joachim Amorim, vice-president of the Amorim group, presenting their awards to Grégoire Henry and Tristan Destremau on 21 November at the Bordeaux Exhibition Centre.

Tuesday November 20 2018 - marketing by Vitisphere

New start for the Hospices de Beaujeu auction in 2020

From left to right: Sylvain Sotton, Mayor of Beaujeu and Chairman of the Supervisory Board of the Hospices de Beaujeu, Anne-Laure Helfrich from the GCF Group, and Benjamin Le Berre, Director of the Burgundy Division at GCF.

Friday November 09 2018 - marketing by Vitisphere

Amboise Côt is in vogue

Raimonds Tomsons, Europe’s Best Sommelier for 2017, was impressed by the quality of the Touraine Côts, especially those from Amboise.

Thursday November 08 2018 - marketing by Vitisphere

200 Burgundy wines retailing for under €15 make the trip to Paris

A nod to the film ‘The Grand Budapest Hotel’, Burgundy’s event will take over a mansion to create a whole new experience.

Wednesday October 31 2018 - marketing by Vitisphere

How the roll of the sea can benefit wine maturation

 To develop the image of his wines in the French market, William Jonquères d'Oriola relies on Le Petit Ballon’s online sales. The website accounts for a 'significant share” of sales, “with substantial volumes for dedicated labels”, says the winegrower.

Friday October 26 2018 - marketing by Vitisphere

Martell fights for the right to choose maturation techniques

Retailing for around $ 50 (approximately €40), Blue Swift “is not an innovation that seeks to undermine the image of Cognac”, claims Pierre Joncourt.

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