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“After listening carefully to attendees and partners of WBWE Asia, as well as the local government of Yantai, it has been decided to postpone the show”, announced the organisers.

Thursday March 26 2020

Chinese trade fair WBWE postponed until the much-hoped-for improvement in July

“Due to the spread of Covid-19, the WBWE Asia exhibition, originally scheduled for 29 and 30 May 2020, has been postponed until 12 and
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The Touraine Primeur Wine Competition is due to be re-launched after a break.

Thursday March 12 2020

Touraine Primeur poised to get a new lease of life

“The quality of Touraine Primeur wines is superb every year. They are nice wines that consumers look forward to and are very satisfied (...)
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The estate’s director will go on a tour of wine merchants to introduce them to the wine and highlight efforts being made from an environmental perspective.

Friday February 28 2020

To avoid discounting its wines, this Bordeaux chateau is launching a vegan label

“Our wines have to be sold at a fair price. I don't want them to be sold at below cost, which is €7 a bottle. The wine trade (...)
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Sporting the private brand ‘Originel’, the range of sparkling wines is underpinned by new specifications for the Loire appellation.

Tuesday February 25 2020

Montlouis-sur-Loire defines appellation ‘pétnat’

Named ‘Originel’, the dry sparkling wine in the Montlouis-sur-Loire appellation area draws on a production method that is inspired (...)
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Sporting a new logo, the Crus Bourgeois also have a new strapline: “Qualité, les yeux fermés” (“Quality, in complete faith”)

Monday February 24 2020

Why the Crus Bourgeois have a new hierarchy

Unveiled on 20 February 2020, the first five-year Crus Bourgeois du Médoc classification features 249 chateaux on Bordeaux’s left bank, (...)
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Portraying itself as a healthy promotion of drinks with no added sugar (Fanta Zero Orange, Coca Cola Zero...), the advertising campaign is full of unhygienic sweeteners, as pointed out by the satirical journal Charlie Hebdo ('sugar-free but not chemical-free').

Thursday January 16 2020

When Coca Cola takes over Dry January, the wine industry gets hot under the collar

New Year, old issue. If the so-called wine lobby is playing into the hands of brewers and spirits manufacturers, are the temperance advocates (...)
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Provence has mobilised substantial resources to promote its wines in export markets

Friday December 20 2019

Provence jumps into action with a €21 million plan for exports

Provence is making no bones about its intention of ramping up promotion in export markets. At its AGM on 5 December, the Provence wine council (...)
Tuesday December 17 2019 - marketing by Vitisphere
“Rosé is an essential means of diversification for our companies”, pointed out Dominique Piron.

Beaujolais rosé in the spotlight

With two areas dedicated to Beaujolais rosé (characterful rosés and festive rosés) at Wine Paris (10-14 February 2020), the Beaujolais wine (...)
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Friday December 13 2019 - marketing by Vitisphere
Mickaël Ménager, marketing director of the NGPA group: “Interestingly, 65.8% of respondents have a social media account”.

Winegrowers are the most socially active farmers

Commissioned by Vitisphere and conducted by Datagri, the Vitinaute survey presented on 27 November at the Sitevi exhibition reveals that social (...)
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Tuesday December 03 2019 - marketing by Vitisphere
Constance Rérolle, director of wines and spirits at the Adelphe agency, Anne-Marie Estampe, the creator of the international wine in box competition and Elodie Becheras, a lecturer at the University of Toulouse Montauban and deputy director of the Higher Institute of Colour, Image and Design.

The international boxed wine competition embraces designer livery and eco-design

“As part of our competition, we are launching two new competitions for 2020. After the best wine, we will be awarding the prize for (...)
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Tuesday November 12 2019 - marketing by Vitisphere
Launched two years ago, the SGV communications campaign is showing proven results with its priority target audience of 25/45 year-olds.

Champagne marketing campaign proves successful with wine merchants

The impact results of the second wave of PR and marketing by the Champagne winegrowers’ association (SGV) were presented on 5 November. (...)
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Monday November 11 2019 - marketing by Vitisphere
Dominique Piron, chairman of Inter Beaujolais: “Young winegrowers now want to put a proper price tag on their wine. So the prices of the finest wines therefore have to head north. We have the potential to sell wines from €7 to €25 a bottle compared to €7 to €9 in the past”.

Discovering the diversity of Beaujolais Nouveau over a week, instead of an evening

“Drinking patterns are changing. People are drinking less but better. We are trying to support this trend, especially in wine merchants”, (...)
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Thursday October 31 2019 - marketing by Vitisphere
The new wines are designed to be drunk in venues such as wine bars and fashionable seaside restaurants

The Chablisienne co-operative winery sets out to win over Millennials

The Chablisienne’s new range includes four appellations: Rosé Burgundy, Chardonnay Burgundy, Petit Chablis and Chablis. The 2018 vintage, (...)
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Friday October 18 2019 - marketing by Vitisphere
“The ZRP endorsement offers the same guarantee of safety to consumers as organic products, but it gives producers the ability to spray when there is a risk of losing their crop without losing their certification,' says Eric Hénaux.

‘Zero pesticide residue’, an endorsement that aims to reassure wine consumers

In the realms of wine marketing, the quest for the Holy Grail involves finding a simple tool for publicising sustainability commitments to (...)
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Wednesday October 02 2019 - marketing by Vitisphere
The XXO blend was produced by Christophe Valtaud, cellar master at Martell Cognac.

Martell’s XXO pops up in the category created by Hennessy

If you can’t beat them join them. As Pernod Ricard’s subsidiary company battles against Hennessy (LVMH group) to extend the finishing (...)
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Friday September 27 2019 - marketing by Vitisphere
The selection marks “ten years of a quality scheme implemented by the Crus Bourgeois du Médoc, supervised by the authorities, which requires that the wines be selected blind by a panel of experts”, a press statement said.

Discover the latest annual selection of Crus Bourgeois wines

226 Médoc châteaux will be able to use the Cru Bourgeois statement on their 2017 vintage wines, totalling 19 million bottles, down 50% compared (...)
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Wednesday September 18 2019 - marketing by Vitisphere
Wine Paris has created a specific logo for Wonderful to optimise visibility at the event.

Wine Paris structures its ‘green’ marketing credentials

Wonderful is the name of the new concept launched by Wine Paris to showcase environmental schemes and initiatives by its exhibitors and the (...)
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Wednesday September 11 2019 - marketing by Vitisphere
Franck Vichet, chairman of the National Crémant Federation: “Crémants are riding the crest of a buoyant wave”.

Crémants place focus on exports

On average, 20% of Crémants by volume are exported, a percentage that the National Crémant Federation (which includes 8 Crémant appellations) (...)
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Tuesday July 16 2019 - marketing by Vitisphere
Vinexpo now has an office in Shanghai to develop its new annual exhibition.

Vinexpo Shanghai all-set to be fully booked

Vinexpo Shanghai, which is due to run from October 23 to 25, is shaping up well for Rodolphe Lameyse, Vinexpo’s new managing director. Despite (...)
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Friday July 12 2019 - marketing by Vitisphere
ImaJYne is not aiming to “sell high volumes but a novel product revolving around the sea”, said Milanini.

Food colouring found in blue wines

In wines labelled Vindigo (‘Mediterranean Chardonnay’ by shipping firm Mediterravin) and ImaJYne (by the Corsican estate Pozzo (...)
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