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Local authorities are relying on their ingenuity to attract tourists. In Reims, holidaymakers will receive a bottle of grower Champagne.

Friday July 24 2020

3,000 bottles of Champagne given to holidaymakers in Reims

Attracting tourists in a post-Covid world is undoubtedly a challenge. The Greater Reims council has chosen to launch a new thrust called “Champagne,
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No conferences, masterclasses or official launch parties have been slated as yet for Millésime Bio as the organisers have decided to wait until the autumn to weigh up the possibilities depending on health guidelines.

Monday July 20 2020

Millésime Bio expects a record waiting list, but also lots of uncertainties for 2021

With the exception of the odd stand, around one thousand exhibitors have already signed up for the next Millésime Bio trade fair. “Registrations (...)
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The conviction secured by the CIVB was publicised at a press conference and could act as a deterrent for other counterfeiters.

Friday July 03 2020

Collective trademark status secured by Cognac is being used by Bordeaux to combat counterfeiting in China

“Cognac is now registered as a collective brand in China”, announces the Cognac marketing bureau BNIC, hailing “additional (...)
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Beaujolais Nouveau wines will be able to leave wineries earlier this year, as will shipments to non-EU countries.

Thursday June 04 2020

Beaujolais nouveau 2020 to be released earlier than normal

Beaujolais Nouveau wines will be able to leave wineries as early as October 5, 2020, one week earlier than usual. The specific date for leaving (...)
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In terms of strategy, “considering 2020 is not over and done with is a conscious decision”, admitted Philippe Bouvet.

Friday May 22 2020

€1 million to kick-start consumption of Alsace wines

Dubbed the “rebound plan”, the strategy rolled out by the Alsace wine marketing board CIVA to overcome the coronavirus crisis (...)
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“Using this format, we can potentially reach out to 85 to 90% of the world's En Primeur customers”, said Ronan Laborde.

Thursday May 21 2020

Summer campaign for Bordeaux En Primeur

After the shock of En Primeur week being suspended and with time for a rethink during lockdown, the Union des Grands Crus de Bordeaux (UGCB) (...)
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“There would be no large gatherings, but rather intimate sessions, in suitable and well-equipped venues”, said Ronan Laborde.

Tuesday April 28 2020

Plans for a post-lockdown, multi-site En Primeur week take shape

With the traditional En Primeur week cancelled this year, “a newly-minted, one-off, pragmatic concept could be provided to allow people (...)
Thursday April 16 2020 - marketing by Vitisphere
The Pays d'Oc producers’ organisation reported that as of 13 March, 4.86 million hl have been certified.

Pays d’Oc adapt certification procedures so as not to disrupt sales

Exceptional circumstances call for exceptional procedures. On 31 March, the Pays d'Oc wine producers’ organisation approved the (...)
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Tuesday April 07 2020 - marketing by Vitisphere
With En Primeur week cancelled due to the coronavirus epidemic and French lockdown measures, the latest Bordeaux vintage stays safely stored in the wineries.

Bordeaux En Primeur: “It is so frustrating not to be able to present the excellent 2019 vintage”

“Now two weeks into lockdown, it is hard to imagine that it should have been En Primeur week”, admits Émeline Borie, head of marketing (...)
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Thursday March 26 2020 - marketing by Vitisphere
“After listening carefully to attendees and partners of WBWE Asia, as well as the local government of Yantai, it has been decided to postpone the show”, announced the organisers.

Chinese trade fair WBWE postponed until the much-hoped-for improvement in July

“Due to the spread of Covid-19, the WBWE Asia exhibition, originally scheduled for 29 and 30 May 2020, has been postponed until 12 and (...)
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Thursday March 12 2020 - marketing by Vitisphere
The Touraine Primeur Wine Competition is due to be re-launched after a break.

Touraine Primeur poised to get a new lease of life

“The quality of Touraine Primeur wines is superb every year. They are nice wines that consumers look forward to and are very satisfied (...)
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Friday February 28 2020 - marketing by Vitisphere
The estate’s director will go on a tour of wine merchants to introduce them to the wine and highlight efforts being made from an environmental perspective.

To avoid discounting its wines, this Bordeaux chateau is launching a vegan label

“Our wines have to be sold at a fair price. I don't want them to be sold at below cost, which is €7 a bottle. The wine trade (...)
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Tuesday February 25 2020 - marketing by Vitisphere
Sporting the private brand ‘Originel’, the range of sparkling wines is underpinned by new specifications for the Loire appellation.

Montlouis-sur-Loire defines appellation ‘pétnat’

Named ‘Originel’, the dry sparkling wine in the Montlouis-sur-Loire appellation area draws on a production method that is inspired (...)
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Monday February 24 2020 - marketing by Vitisphere
Sporting a new logo, the Crus Bourgeois also have a new strapline: “Qualité, les yeux fermés” (“Quality, in complete faith”)

Why the Crus Bourgeois have a new hierarchy

Unveiled on 20 February 2020, the first five-year Crus Bourgeois du Médoc classification features 249 chateaux on Bordeaux’s left bank, (...)
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Thursday January 16 2020 - marketing by Vitisphere
Portraying itself as a healthy promotion of drinks with no added sugar (Fanta Zero Orange, Coca Cola Zero...), the advertising campaign is full of unhygienic sweeteners, as pointed out by the satirical journal Charlie Hebdo ('sugar-free but not chemical-free').

When Coca Cola takes over Dry January, the wine industry gets hot under the collar

New Year, old issue. If the so-called wine lobby is playing into the hands of brewers and spirits manufacturers, are the temperance advocates (...)
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Friday December 20 2019 - marketing by Vitisphere
Provence has mobilised substantial resources to promote its wines in export markets

Provence jumps into action with a €21 million plan for exports

Provence is making no bones about its intention of ramping up promotion in export markets. At its AGM on 5 December, the Provence wine council (...)
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Tuesday December 17 2019 - marketing by Vitisphere
“Rosé is an essential means of diversification for our companies”, pointed out Dominique Piron.

Beaujolais rosé in the spotlight

With two areas dedicated to Beaujolais rosé (characterful rosés and festive rosés) at Wine Paris (10-14 February 2020), the Beaujolais wine (...)
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Friday December 13 2019 - marketing by Vitisphere
Mickaël Ménager, marketing director of the NGPA group: “Interestingly, 65.8% of respondents have a social media account”.

Winegrowers are the most socially active farmers

Commissioned by Vitisphere and conducted by Datagri, the Vitinaute survey presented on 27 November at the Sitevi exhibition reveals that social (...)
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Tuesday December 03 2019 - marketing by Vitisphere
Constance Rérolle, director of wines and spirits at the Adelphe agency, Anne-Marie Estampe, the creator of the international wine in box competition and Elodie Becheras, a lecturer at the University of Toulouse Montauban and deputy director of the Higher Institute of Colour, Image and Design.

The international boxed wine competition embraces designer livery and eco-design

“As part of our competition, we are launching two new competitions for 2020. After the best wine, we will be awarding the prize for (...)
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Tuesday November 12 2019 - marketing by Vitisphere
Launched two years ago, the SGV communications campaign is showing proven results with its priority target audience of 25/45 year-olds.

Champagne marketing campaign proves successful with wine merchants

The impact results of the second wave of PR and marketing by the Champagne winegrowers’ association (SGV) were presented on 5 November. (...)
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