TRADE / ECONOMY | MARKET CONDITIONS | MARKETING | DISTRIBUTION | WINE TOURISM
marketing
Although the economic situation under Covid is still very much up in the air, the Bordeaux wine industry is hoping to replicate the success of last year's 2019 En Primeur campaign.

Thursday January 14 2021

Covid or not, En Primeur week will go ahead in Bordeaux and other venues

The later than usual official En Primeur presentation of the 2020 vintage by the 131 members of the Union des Grands Crus de Bordeaux (UGCB)
marketing
Winegrower Jean-Christophe Mauro is not only modernising his labels to engage with younger and less traditional audiences, he is also revisiting the style of his wines.

Tuesday December 01 2020

The lessons learnt from the ‘Covid test’ label for red Bordeaux

This is what you call having flair. Bordeaux winegrower Jean-Christophe Mauro, owner of La Chapelle Bérard with 68 hectares of organic vineyards (...)
marketing
In the English market, Alsace Crémants have a minor presence, whereas Loire and Burgundy offerings have better representation

Friday October 16 2020

French Crémants target British market collectively

France’s national federation of Crémant producers is targeting Great Britain for its first inter-regional promotional thrust for its (...)
marketing
The only certainty in the current market chaos is the decline in volumes marketed as Nouveau.

Thursday October 15 2020

Beaujolais Nouveau launch disrupted by uncertainties caused by Covid-19

After a number of negociants gained the upper hand at the end of September by announcing purchase prices below €180 /hl for 2020 Beaujolais (...)
marketing
“When you are the region’s leading player by volume, you have no option but to fight on”, says Eric Lanxade (right).

Wednesday October 07 2020

One French co-operative winery is looking beyond the crisis for new opportunities

As sales director for the Caves et Vignobles du Gers (CVG) co-operative group, Éric Lanxade is only too aware of the challenges posed by the (...)
marketing
Local authorities are relying on their ingenuity to attract tourists. In Reims, holidaymakers will receive a bottle of grower Champagne.

Friday July 24 2020

3,000 bottles of Champagne given to holidaymakers in Reims

Attracting tourists in a post-Covid world is undoubtedly a challenge. The Greater Reims council has chosen to launch a new thrust called “Champagne, (...)
marketing
No conferences, masterclasses or official launch parties have been slated as yet for Millésime Bio as the organisers have decided to wait until the autumn to weigh up the possibilities depending on health guidelines.

Monday July 20 2020

Millésime Bio expects a record waiting list, but also lots of uncertainties for 2021

With the exception of the odd stand, around one thousand exhibitors have already signed up for the next Millésime Bio trade fair. “Registrations (...)
Friday July 03 2020 - marketing by Vitisphere
The conviction secured by the CIVB was publicised at a press conference and could act as a deterrent for other counterfeiters.

Collective trademark status secured by Cognac is being used by Bordeaux to combat counterfeiting in China

“Cognac is now registered as a collective brand in China”, announces the Cognac marketing bureau BNIC, hailing “additional (...)
React
Thursday June 04 2020 - marketing by Vitisphere
Beaujolais Nouveau wines will be able to leave wineries earlier this year, as will shipments to non-EU countries.

Beaujolais nouveau 2020 to be released earlier than normal

Beaujolais Nouveau wines will be able to leave wineries as early as October 5, 2020, one week earlier than usual. The specific date for leaving (...)
React
Friday May 22 2020 - marketing by Vitisphere
In terms of strategy, “considering 2020 is not over and done with is a conscious decision”, admitted Philippe Bouvet.

€1 million to kick-start consumption of Alsace wines

Dubbed the “rebound plan”, the strategy rolled out by the Alsace wine marketing board CIVA to overcome the coronavirus crisis (...)
React
Thursday May 21 2020 - marketing by Vitisphere
“Using this format, we can potentially reach out to 85 to 90% of the world's En Primeur customers”, said Ronan Laborde.

Summer campaign for Bordeaux En Primeur

After the shock of En Primeur week being suspended and with time for a rethink during lockdown, the Union des Grands Crus de Bordeaux (UGCB) (...)
React
Tuesday April 28 2020 - marketing by Vitisphere
“There would be no large gatherings, but rather intimate sessions, in suitable and well-equipped venues”, said Ronan Laborde.

Plans for a post-lockdown, multi-site En Primeur week take shape

With the traditional En Primeur week cancelled this year, “a newly-minted, one-off, pragmatic concept could be provided to allow people (...)
React
Thursday April 16 2020 - marketing by Vitisphere
The Pays d'Oc producers’ organisation reported that as of 13 March, 4.86 million hl have been certified.

Pays d’Oc adapt certification procedures so as not to disrupt sales

Exceptional circumstances call for exceptional procedures. On 31 March, the Pays d'Oc wine producers’ organisation approved the (...)
React
Tuesday April 07 2020 - marketing by Vitisphere
With En Primeur week cancelled due to the coronavirus epidemic and French lockdown measures, the latest Bordeaux vintage stays safely stored in the wineries.

Bordeaux En Primeur: “It is so frustrating not to be able to present the excellent 2019 vintage”

“Now two weeks into lockdown, it is hard to imagine that it should have been En Primeur week”, admits Émeline Borie, head of marketing (...)
React
Thursday March 26 2020 - marketing by Vitisphere
“After listening carefully to attendees and partners of WBWE Asia, as well as the local government of Yantai, it has been decided to postpone the show”, announced the organisers.

Chinese trade fair WBWE postponed until the much-hoped-for improvement in July

“Due to the spread of Covid-19, the WBWE Asia exhibition, originally scheduled for 29 and 30 May 2020, has been postponed until 12 and (...)
React
Thursday March 12 2020 - marketing by Vitisphere
The Touraine Primeur Wine Competition is due to be re-launched after a break.

Touraine Primeur poised to get a new lease of life

“The quality of Touraine Primeur wines is superb every year. They are nice wines that consumers look forward to and are very satisfied (...)
React
Friday February 28 2020 - marketing by Vitisphere
The estate’s director will go on a tour of wine merchants to introduce them to the wine and highlight efforts being made from an environmental perspective.

To avoid discounting its wines, this Bordeaux chateau is launching a vegan label

“Our wines have to be sold at a fair price. I don't want them to be sold at below cost, which is €7 a bottle. The wine trade (...)
React
Tuesday February 25 2020 - marketing by Vitisphere
Sporting the private brand ‘Originel’, the range of sparkling wines is underpinned by new specifications for the Loire appellation.

Montlouis-sur-Loire defines appellation ‘pétnat’

Named ‘Originel’, the dry sparkling wine in the Montlouis-sur-Loire appellation area draws on a production method that is inspired (...)
React
Monday February 24 2020 - marketing by Vitisphere
Sporting a new logo, the Crus Bourgeois also have a new strapline: “Qualité, les yeux fermés” (“Quality, in complete faith”)

Why the Crus Bourgeois have a new hierarchy

Unveiled on 20 February 2020, the first five-year Crus Bourgeois du Médoc classification features 249 chateaux on Bordeaux’s left bank, (...)
React
Thursday January 16 2020 - marketing by Vitisphere
Portraying itself as a healthy promotion of drinks with no added sugar (Fanta Zero Orange, Coca Cola Zero...), the advertising campaign is full of unhygienic sweeteners, as pointed out by the satirical journal Charlie Hebdo ('sugar-free but not chemical-free').

When Coca Cola takes over Dry January, the wine industry gets hot under the collar

New Year, old issue. If the so-called wine lobby is playing into the hands of brewers and spirits manufacturers, are the temperance advocates (...)
React
0 1 2 3 4 5 ... 9
© Vitisphere 2021 - Tout droit réservé