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Glassmakers are innovating to give rosé wines modern bottles with a distinctive design.

Wednesday December 12 2018

The vitality of the rosé market gets glassmakers’ creative juices flowing

To meet the standards of the premium market for rosé wines, whose packaging is increasingly elaborate, glassmakers are launching a raft of
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“We need to energise the entry-level segment”, insists Olivier Martin, spokesman for the Nantes wine federation.

Thursday December 06 2018

Muscadet wines introduce a hierarchy… for real

Launched at least 5 years ago, the review of production specifications for the Muscadet appellations has just reached its epilogue at Inao, (...)
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The challenges facing organic wines are a source of fascination as evidenced by the packed room at Vinitech which welcomed 300 attendees, on chairs, standing and even on the floor.

Friday November 30 2018

Consumers more receptive to the term “natural” than “organic”

“When buying an organic wine, what are consumers looking for? A contribution to the environment or their health?” asked Yann Raineau, (...)
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“Innovating is all about keeping up with the times”, says Joachim Amorim, vice-president of the Amorim group, presenting their awards to Grégoire Henry and Tristan Destremau on 21 November at the Bordeaux Exhibition Centre.

Tuesday November 27 2018

Vinotte samples win Amorim Innovation Award

“Amorim is a great cork manufacturer, it rewards screw caps!” quipped journalist Ophélie Neiman, chair of the selection committee (...)
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From left to right: Sylvain Sotton, Mayor of Beaujeu and Chairman of the Supervisory Board of the Hospices de Beaujeu, Anne-Laure Helfrich from the GCF Group, and Benjamin Le Berre, Director of the Burgundy Division at GCF.

Tuesday November 20 2018

New start for the Hospices de Beaujeu auction in 2020

“We are going to write a new chapter in the history of the Hospices de Beaujeu auction," said Anne-Laure Helfrich, deputy marketing (...)
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'We are also considering whether to work on cocktail suggestions”, said Maxime Toubart.

Tuesday November 13 2018

2.0 communications: Champagne wine growers successfully charm Millennials by surprising them

Maxime Toubart, chairman of the Champagne Winegrowers’ Association (SGV) and Maxime Blin, rapporteur of the region’s development (...)
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Raimonds Tomsons, Europe’s Best Sommelier for 2017, was impressed by the quality of the Touraine Côts, especially those from Amboise.

Friday November 09 2018

Amboise Côt is in vogue

Europe’s Best sommelier for 2017, Raimonds Tomsons has just discovered Touraine Côt, particularly those labelled Touraine-Amboise. “Until (...)
Thursday November 08 2018 - marketing by Vitisphere
A nod to the film ‘The Grand Budapest Hotel’, Burgundy’s event will take over a mansion to create a whole new experience.

200 Burgundy wines retailing for under €15 make the trip to Paris

From the groom in livery to the plush suites, the ‘Grand Burgundy Hotel’ will have all it takes to provide a novel tasting experience (...)
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Wednesday October 31 2018 - marketing by Vitisphere
To develop the image of his wines in the French market, William Jonquères d'Oriola relies on Le Petit Ballon’s online sales. The website accounts for a 'significant share” of sales, “with substantial volumes for dedicated labels”, says the winegrower.

How the roll of the sea can benefit wine maturation

At least on one return trip. Harvested in 2017, the PGI Côtes Catalanes label by Domaine du Paradis was bottled in March 2018, then left Le (...)
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Friday October 26 2018 - marketing by Vitisphere
Retailing for around $ 50 (approximately €40), Blue Swift “is not an innovation that seeks to undermine the image of Cognac”, claims Pierre Joncourt.

Martell fights for the right to choose maturation techniques

"Nowadays, you can mature Cognac in Sauternes barrels, but not in Bourbon barrels. In my opinion, the difference between the two is minute..." (...)
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Tuesday October 09 2018 - marketing by Sharon Nagel

How new technologies are revolutionising wine distribution

Richard Ellison explains how newcomer Wanderlust differs from existing e-tailer models. (...)
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Thursday October 04 2018 - marketing by Vitisphere
Eight Médoc appellations (Médoc, Haut-Médoc, Margaux, Moulis-en-Médoc, Listrac-Médoc, Saint-Julien, Pauillac, and Saint Estèphe) are eligible for the Crus Bourgeois labelling statement

Key figures from the ninth, and penultimate, Crus Bourgeois selection

270 châteaux will be eligible for the ‘Crus Bourgeois du Médoc’ endorsement for the 2016 vintage. This equates to 33 million stamped (...)
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Thursday July 19 2018 - marketing by Vitisphere
The AGM on 12 July was a studious event, marked by the prospect of a bountiful crop. 'This year is so strange because it seems so simple... There are no diseases and fruit set looks good. All the lights are green', said a delighted Dominique Piron.

Bienvenue en Beaujonomie and Vinexpo Explorer touted as catalysts for change

"Beaujolais has lacked projects for years. Something is now happening, our recovery program is well and truly underway," said a (...)
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Tuesday July 10 2018 - marketing by Vitisphere
During the marketing board’s AGM, François Labet stressed his attachment to better promoting regional appellations in France.

Burgundy wine marketing board to nurture accessible wines

Burgundy is embarking on a new project aimed at promoting its small appellations, aka the regional appellations with geographical designations (...)
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Wednesday June 06 2018 - marketing by Vitisphere
“The most difficult thing about Chinese buyers we've never heard of is ascertaining whether they're big fish or small tourists,' said one French industry member.

Vinexpo Hong Kong confirms its position as Asia's leading trade fair

The vitality of a show can be gauged by one sign and that is the width of its aisles, as much as the crowds that throng there. Over the three (...)
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Friday June 01 2018 - marketing by Vitisphere
Jacques Gravegeal and Olivier Simonou presented the Trophées collection on May 17 at the Mas du Cheval near Montpellier.

Pays d'Oc Collection celebrates its tenth anniversary

Every year for the last ten years Pays d'Oc has been presenting its Collection labels. These are wines that have been selected by a panel (...)
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Tuesday May 29 2018 - marketing by Vitisphere
“The crus artisans system is not a closed circuit, other Bordeaux appellations can opt in,' said Maxime Saint-Martin on May 18 at the CIVB wine bar.

36 chateaux pin their hopes on Crus Artisans

"We have to shout from the rooftops that there are still artisans in Bordeaux. The Médoc is also home to small wine farms!" claimed (...)
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Tuesday May 15 2018 - marketing by Vitisphere
InterLoire organises a whole raft of export thrusts to raise awareness of Loire wines.

Loire wines reap rewards of extensive PR and marketing thrusts

The Loire Valley wine region, which exports a little over 20% of its production volumes, has seen its international revenue grow in recent (...)
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Tuesday April 17 2018 - marketing by Vitisphere
Maxime Toubart, chairman of the SGV, surrounded by the board of administrators during the vote.

Champagne winegrowers take control of marketing

Marketing the Champagne appellation was Maxime Toubart's major focus when he was elected chairman of the Champagne Winegrowers’ (...)
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Tuesday April 03 2018 - marketing by Vitisphere
For the moment, the platform is only accessible to Business France customers.

A new showcase for French wines

Business France took advantage of Prowein to launch its ‘The French W&S Business Network’ platform. The new marketplace gives (...)
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