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The food and wine republic is a collaborative platform bringing together ten communication agencies operating in the main European wine markets.

Friday April 12 2019

A network of European communication agencies is established

The ten agencies are located in seven European capitals (Amsterdam, Copenhagen, London, Madrid, Milan, Paris and Stockholm) along with Hamburg,
marketing
A ‘Grand Eminent’ wine from Louis Bouillot.

Friday March 15 2019

Eminent and Grand Eminent Crémants gaining traction

For the fourth year, the trade tasting of the ‘Eminent’ and ‘Grand Eminent’ Crémants de Bourgogne, stemming from the (...)
marketing
The UGCB hosts approximately sixty promotional events around the world each year and welcomes 50,000 industry members and wine enthusiasts from across the globe.

Friday March 01 2019

Ronan Laborde, optimistic chairman of the Bordeaux Union des Grands Crus

Call it blind faith, but Ronan Laborde, CEO of the Clinet group (Pomerol), who has just been elected for three years as chair of the Union (...)
marketing
An excerpt from the Interbeaujolais poster, explaining the region’s strategy for outstanding Beaujolais wines.

Thursday February 28 2019

Burgundy loath to share the ‘climat’ statement with Beaujolais

To underpin the outstanding Beaujolais category created as part of the Beaujolais wine marketing board’s new strategy, marketing and (...)
marketing
Known for its chateau, but also Clos Lucé and Château Gaillard, the town of Amboise will soon have its own appellation.

Thursday February 14 2019

Amboise wines move away from Touraine

“Our major news story is that we are going from Touraine Amboise to... Touraine Amboise!” jokes Xavier Frissant, chairman of the (...)
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Wednesday January 30 2019

Perpignan becomes European wine capital for 2019

This year, the ‘European city of wine’ endorsement will be shared by Perpignan, for the Roussillon wine region, and Sannio Falanghina, (...)
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Created in 1870, the XXO statement was used by Hennessy until 1932, judging by bottles found. The eponymous brand was re-launched at the end of 2017.

Tuesday January 08 2019

XXO Cognacs join the appellation

The statement XXO, for ‘Extra Extra Old’, can now be used for Cognac with a proven age of 14 years or more, in accordance with (...)
Monday January 07 2019 - marketing by Vitisphere
Having contemplated the possibility of travelling to London at one point, the CIVB ruled it out due to the costs involved and profusion of events taking place in the English capital.

The Bordeaux Wine Festival returns to Liverpool in 2019

From May 31 to June 2, 2019, along the banks of the Mersey, Bordeaux wines will take part in the Liverpool City Festival, thus perpetuating (...)
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Friday January 04 2019 - marketing by Vitisphere
Still in the process of being finalised, the joint German-Bordeaux promotional thrust should be launched in spring 2019.

Bordeaux and German wines roll out joint promotion activities

Despite its low-key name of Bordeus, the joint promotion programme rolled out in the American market by the Bordeaux Wine Marketing Council (...)
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Wednesday December 12 2018 - marketing by Vitisphere
Glassmakers are innovating to give rosé wines modern bottles with a distinctive design.

The vitality of the rosé market gets glassmakers’ creative juices flowing

To meet the standards of the premium market for rosé wines, whose packaging is increasingly elaborate, glassmakers are launching a raft of (...)
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Thursday December 06 2018 - marketing by Vitisphere
“We need to energise the entry-level segment”, insists Olivier Martin, spokesman for the Nantes wine federation.

Muscadet wines introduce a hierarchy… for real

Launched at least 5 years ago, the review of production specifications for the Muscadet appellations has just reached its epilogue at Inao, (...)
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Friday November 30 2018 - marketing by Vitisphere
The challenges facing organic wines are a source of fascination as evidenced by the packed room at Vinitech which welcomed 300 attendees, on chairs, standing and even on the floor.

Consumers more receptive to the term “natural” than “organic”

“When buying an organic wine, what are consumers looking for? A contribution to the environment or their health?” asked Yann Raineau, (...)
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Tuesday November 27 2018 - marketing by Vitisphere
“Innovating is all about keeping up with the times”, says Joachim Amorim, vice-president of the Amorim group, presenting their awards to Grégoire Henry and Tristan Destremau on 21 November at the Bordeaux Exhibition Centre.

Vinotte samples win Amorim Innovation Award

“Amorim is a great cork manufacturer, it rewards screw caps!” quipped journalist Ophélie Neiman, chair of the selection committee (...)
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Tuesday November 20 2018 - marketing by Vitisphere
From left to right: Sylvain Sotton, Mayor of Beaujeu and Chairman of the Supervisory Board of the Hospices de Beaujeu, Anne-Laure Helfrich from the GCF Group, and Benjamin Le Berre, Director of the Burgundy Division at GCF.

New start for the Hospices de Beaujeu auction in 2020

“We are going to write a new chapter in the history of the Hospices de Beaujeu auction," said Anne-Laure Helfrich, deputy marketing (...)
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Tuesday November 13 2018 - marketing by Vitisphere
'We are also considering whether to work on cocktail suggestions”, said Maxime Toubart.

2.0 communications: Champagne wine growers successfully charm Millennials by surprising them

Maxime Toubart, chairman of the Champagne Winegrowers’ Association (SGV) and Maxime Blin, rapporteur of the region’s development (...)
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Friday November 09 2018 - marketing by Vitisphere
Raimonds Tomsons, Europe’s Best Sommelier for 2017, was impressed by the quality of the Touraine Côts, especially those from Amboise.

Amboise Côt is in vogue

Europe’s Best sommelier for 2017, Raimonds Tomsons has just discovered Touraine Côt, particularly those labelled Touraine-Amboise. “Until (...)
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Thursday November 08 2018 - marketing by Vitisphere
A nod to the film ‘The Grand Budapest Hotel’, Burgundy’s event will take over a mansion to create a whole new experience.

200 Burgundy wines retailing for under €15 make the trip to Paris

From the groom in livery to the plush suites, the ‘Grand Burgundy Hotel’ will have all it takes to provide a novel tasting experience (...)
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Wednesday October 31 2018 - marketing by Vitisphere
To develop the image of his wines in the French market, William Jonquères d'Oriola relies on Le Petit Ballon’s online sales. The website accounts for a 'significant share” of sales, “with substantial volumes for dedicated labels”, says the winegrower.

How the roll of the sea can benefit wine maturation

At least on one return trip. Harvested in 2017, the PGI Côtes Catalanes label by Domaine du Paradis was bottled in March 2018, then left Le (...)
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Friday October 26 2018 - marketing by Vitisphere
Retailing for around $ 50 (approximately €40), Blue Swift “is not an innovation that seeks to undermine the image of Cognac”, claims Pierre Joncourt.

Martell fights for the right to choose maturation techniques

"Nowadays, you can mature Cognac in Sauternes barrels, but not in Bourbon barrels. In my opinion, the difference between the two is minute..." (...)
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Tuesday October 09 2018 - marketing by Sharon Nagel

How new technologies are revolutionising wine distribution

Richard Ellison explains how newcomer Wanderlust differs from existing e-tailer models. (...)
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