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The Brigitte Bardot label sells in a box set for 234 euros in France.

Wednesday June 12 2019

From Brigitte Bardot to ‘Frenchytude’, Besserat de Bellefon is revolutionising its marketing style

‘Freedom, elegance, simplicity’. Using three words and three colours - blue, white and a dash of red - Besserat de Bellefon is
marketing
Cold leftovers from a leg of lamb and quiche Lorraine – the food and Champagne pairing suggestions are certainly iconoclastic.

Tuesday June 11 2019

Champagne winegrowers break the mould with a bold communications plan

Maxime Toubart, chair of the Champagne winegrowers’ organisation (SGV), had warned that the new communications thrust would take people (...)
marketing
The panel includes Ali Green, an American influencer from Nashville with 96,000 subscribers described as a “rosé-lover influencer” by the brand.

Friday June 07 2019

The 9,000-euro Instagram post for Provence rosés

This is a one-of-a-kind recruitment. On the colourful, fast-moving Instagram page of the American brand Rosé All Day, breaking news features (...)
marketing
“Rosé is now drunk all year round”, commented Jean-Jacques Bréban.

Monday June 03 2019

Provence rosés set out strategy for continued market leadership

Don't rest on your laurels and, more importantly, know how to manage success. This is essentially the message sent out by the Provence (...)
marketing
“We do not have any reputation issues, but rather conversion into market share”, says Dominique Guignard, the appellation’s chairman.

Friday May 17 2019

Plans to introduce a quality hierarchy in the Graves wine region

The primary quality of an ambassador is diplomacy. This is reflected in considerations being given to a collective brand project, Ambassadeur (...)
marketing
Parodying the credits of Game of Thrones, Game of Terroirs ends with a handmade glass throne.

Thursday May 16 2019

Bergerac wines inspired by the Game of Thrones series

From the seven kingdoms of the television series Game of Thrones to the seven vineyard sites of Bergerac and Duras, the connection was too (...)
marketing
Vincent Perrin, director of the Champagne marketing board, received the registration certificates for the appellation Champagne in Laos on April 25.

Friday May 10 2019

AOC Champagne registered and protected in its 110th and 145th export markets

Champagne has become the first foreign appellation to be registered in Laos and Cambodia, on April 25 and 29 respectively. For World Intellectual (...)
Wednesday May 01 2019 - marketing by Vitisphere
“It's actually a classic communication strategy”, says Pascale Ferranti, director of the Wine Paris exhibition.

Wine Paris buys Prowein and Vinexpo keywords on Google

Type the keywords “Vinexpo Bordeaux” or “ProWein” in your Google search engine, and you should see an advertisement (...)
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Friday April 12 2019 - marketing by Vitisphere
The food and wine republic is a collaborative platform bringing together ten communication agencies operating in the main European wine markets.

A network of European communication agencies is established

The ten agencies are located in seven European capitals (Amsterdam, Copenhagen, London, Madrid, Milan, Paris and Stockholm) along with Hamburg, (...)
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Friday March 15 2019 - marketing by Vitisphere
A ‘Grand Eminent’ wine from Louis Bouillot.

Eminent and Grand Eminent Crémants gaining traction

For the fourth year, the trade tasting of the ‘Eminent’ and ‘Grand Eminent’ Crémants de Bourgogne, stemming from the (...)
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Friday March 01 2019 - marketing by Vitisphere
The UGCB hosts approximately sixty promotional events around the world each year and welcomes 50,000 industry members and wine enthusiasts from across the globe.

Ronan Laborde, optimistic chairman of the Bordeaux Union des Grands Crus

Call it blind faith, but Ronan Laborde, CEO of the Clinet group (Pomerol), who has just been elected for three years as chair of the Union (...)
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Thursday February 28 2019 - marketing by Vitisphere
An excerpt from the Interbeaujolais poster, explaining the region’s strategy for outstanding Beaujolais wines.

Burgundy loath to share the ‘climat’ statement with Beaujolais

To underpin the outstanding Beaujolais category created as part of the Beaujolais wine marketing board’s new strategy, marketing and (...)
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Thursday February 14 2019 - marketing by Vitisphere
Known for its chateau, but also Clos Lucé and Château Gaillard, the town of Amboise will soon have its own appellation.

Amboise wines move away from Touraine

“Our major news story is that we are going from Touraine Amboise to... Touraine Amboise!” jokes Xavier Frissant, chairman of the (...)
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Wednesday January 30 2019 - marketing by Vitisphere

Perpignan becomes European wine capital for 2019

This year, the ‘European city of wine’ endorsement will be shared by Perpignan, for the Roussillon wine region, and Sannio Falanghina, (...)
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Tuesday January 08 2019 - marketing by Vitisphere
Created in 1870, the XXO statement was used by Hennessy until 1932, judging by bottles found. The eponymous brand was re-launched at the end of 2017.

XXO Cognacs join the appellation

The statement XXO, for ‘Extra Extra Old’, can now be used for Cognac with a proven age of 14 years or more, in accordance with (...)
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Monday January 07 2019 - marketing by Vitisphere
Having contemplated the possibility of travelling to London at one point, the CIVB ruled it out due to the costs involved and profusion of events taking place in the English capital.

The Bordeaux Wine Festival returns to Liverpool in 2019

From May 31 to June 2, 2019, along the banks of the Mersey, Bordeaux wines will take part in the Liverpool City Festival, thus perpetuating (...)
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Friday January 04 2019 - marketing by Vitisphere
Still in the process of being finalised, the joint German-Bordeaux promotional thrust should be launched in spring 2019.

Bordeaux and German wines roll out joint promotion activities

Despite its low-key name of Bordeus, the joint promotion programme rolled out in the American market by the Bordeaux Wine Marketing Council (...)
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Wednesday December 12 2018 - marketing by Vitisphere
Glassmakers are innovating to give rosé wines modern bottles with a distinctive design.

The vitality of the rosé market gets glassmakers’ creative juices flowing

To meet the standards of the premium market for rosé wines, whose packaging is increasingly elaborate, glassmakers are launching a raft of (...)
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Thursday December 06 2018 - marketing by Vitisphere
“We need to energise the entry-level segment”, insists Olivier Martin, spokesman for the Nantes wine federation.

Muscadet wines introduce a hierarchy… for real

Launched at least 5 years ago, the review of production specifications for the Muscadet appellations has just reached its epilogue at Inao, (...)
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Friday November 30 2018 - marketing by Vitisphere
The challenges facing organic wines are a source of fascination as evidenced by the packed room at Vinitech which welcomed 300 attendees, on chairs, standing and even on the floor.

Consumers more receptive to the term “natural” than “organic”

“When buying an organic wine, what are consumers looking for? A contribution to the environment or their health?” asked Yann Raineau, (...)
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