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Tuesday October 09 2018

How new technologies are revolutionising wine distribution

Richard Ellison explains how newcomer Wanderlust differs from existing e-tailer models.
marketing
Eight Médoc appellations (Médoc, Haut-Médoc, Margaux, Moulis-en-Médoc, Listrac-Médoc, Saint-Julien, Pauillac, and Saint Estèphe) are eligible for the Crus Bourgeois labelling statement

Thursday October 04 2018

Key figures from the ninth, and penultimate, Crus Bourgeois selection

270 châteaux will be eligible for the ‘Crus Bourgeois du Médoc’ endorsement for the 2016 vintage. This equates to 33 million stamped (...)
marketing
The AGM on 12 July was a studious event, marked by the prospect of a bountiful crop. 'This year is so strange because it seems so simple... There are no diseases and fruit set looks good. All the lights are green', said a delighted Dominique Piron.

Thursday July 19 2018

Bienvenue en Beaujonomie and Vinexpo Explorer touted as catalysts for change

"Beaujolais has lacked projects for years. Something is now happening, our recovery program is well and truly underway," said a (...)
marketing
During the marketing board’s AGM, François Labet stressed his attachment to better promoting regional appellations in France.

Tuesday July 10 2018

Burgundy wine marketing board to nurture accessible wines

Burgundy is embarking on a new project aimed at promoting its small appellations, aka the regional appellations with geographical designations (...)
marketing
“The most difficult thing about Chinese buyers we've never heard of is ascertaining whether they're big fish or small tourists,' said one French industry member.

Wednesday June 06 2018

Vinexpo Hong Kong confirms its position as Asia's leading trade fair

The vitality of a show can be gauged by one sign and that is the width of its aisles, as much as the crowds that throng there. Over the three (...)
marketing
Jacques Gravegeal and Olivier Simonou presented the Trophées collection on May 17 at the Mas du Cheval near Montpellier.

Friday June 01 2018

Pays d'Oc Collection celebrates its tenth anniversary

Every year for the last ten years Pays d'Oc has been presenting its Collection labels. These are wines that have been selected by a panel (...)
marketing
“The crus artisans system is not a closed circuit, other Bordeaux appellations can opt in,' said Maxime Saint-Martin on May 18 at the CIVB wine bar.

Tuesday May 29 2018

36 chateaux pin their hopes on Crus Artisans

"We have to shout from the rooftops that there are still artisans in Bordeaux. The Médoc is also home to small wine farms!" claimed (...)
Tuesday May 15 2018 - marketing by Vitisphere
InterLoire organises a whole raft of export thrusts to raise awareness of Loire wines.

Loire wines reap rewards of extensive PR and marketing thrusts

The Loire Valley wine region, which exports a little over 20% of its production volumes, has seen its international revenue grow in recent (...)
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Tuesday April 17 2018 - marketing by Vitisphere
Maxime Toubart, chairman of the SGV, surrounded by the board of administrators during the vote.

Champagne winegrowers take control of marketing

Marketing the Champagne appellation was Maxime Toubart's major focus when he was elected chairman of the Champagne Winegrowers’ (...)
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Tuesday April 03 2018 - marketing by Vitisphere
For the moment, the platform is only accessible to Business France customers.

A new showcase for French wines

Business France took advantage of Prowein to launch its ‘The French W&S Business Network’ platform. The new marketplace gives (...)
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Tuesday March 27 2018 - marketing by Vitisphere
The aim of the competition is “to enhance the aesthetics of bottles presented at the show by giving priority to the design of the bottle and the label'. Ultimately, there were no labels among the finalists.

Labels are not fashionable for rosés

Judging from the winners of the first Design Awards during the second Pink Rosé Festival on February 7-9 in Cannes, labels on bottles of rosés (...)
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Tuesday March 20 2018 - marketing by Vitisphere
“We have always focused on business in the halls. I think that's one of the key success factors for ProWein, in addition to our dates in March and the advantages of our location”, says Marius Berlemann.

“Adding a day to ProWein is on the cards”

What are the main new features at the 25th ProWein? Marius Berlemann: For the first time this year, there will be a new area dedicated (...)
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Thursday March 08 2018 - marketing by Vitisphere
“Beaujolais, Beaujolais-villages, growths, organic, natural wines, men, women, young, old, some with moustaches... there will be something for everyone!' quip the event’s organisers.

Bien Boire en Beaujolais breaks through the 200-exhibitor barrier

Dubbed B.B.B. by those in the know, “Bien Boire en Beaujolais is a must-attend event – as everyone surely knows. The performance (...)
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Monday March 05 2018 - marketing by Vitisphere
Vinisud 2018 welcomed 1,450 exhibitors and 25,500 visitors.

25,500 visitors attended Vinisud

Figures released for the 2018 Vinisud show in Montpellier revealed that 25,500 visitors attended the event, along with 1,420 exhibitors. Also (...)
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Friday March 02 2018 - marketing by Vitisphere
Like its highly acclaimed film counterpart, the rose wine festival took place on the Croisette, at the Palais des Festivals et des Congrès.

The other Cannes festival gathers 49 exhibitors and 40 buyers

The Pink Rosé Festival took place in Cannes from February 7th to 9th. Compared with the maiden event in 2017, this year’s festival was (...)
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Monday February 12 2018 - marketing by Vitisphere
The New Aquitaine region and Invivo want to capitalize on the French way of life.

A new brand promotes gourmet foods from South West France in Asia

‘So France’, like ‘Sud Ouest France’ is not a product brand, but a common banner for points of sale due to be opened (...)
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Monday January 22 2018 - marketing by Vitisphere

Mature vintages now have their own website

43 labels are listed on the Clubvieuxmillesimes.com website that went live last November and is the brainchild of the Roussillon wine marketing (...)
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Monday January 15 2018 - marketing by Vitisphere

Decree published for new Crus Bourgeois du Médoc classification

A December 29 decree published on January 4 in the Official Journal marks a new chapter in the history of the Crus Bourgeois du Médoc. Their (...)
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Thursday January 11 2018 - marketing by Vitisphere

Cognac XO to be at least ten years old

The Cognac marketing board (BNIC) decided in 2011 to change regulations for XO Cognacs. As of April 1st 2018, all bottles marketed as XO blends (...)
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Tuesday December 19 2017 - marketing by Vitisphere

Alexandre de Lur Saluces, the Sauternes sniper

As former executive of Château d’Yquem, Alexandre de Lur Saluces is a custodian of Sauternes and takes a shot at initiatives that do (...)
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