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Portraying itself as a healthy promotion of drinks with no added sugar (Fanta Zero Orange, Coca Cola Zero...), the advertising campaign is full of unhygienic sweeteners, as pointed out by the satirical journal Charlie Hebdo ('sugar-free but not chemical-free').

Thursday January 16 2020

When Coca Cola takes over Dry January, the wine industry gets hot under the collar

New Year, old issue. If the so-called wine lobby is playing into the hands of brewers and spirits manufacturers, are the temperance advocates
marketing
Provence has mobilised substantial resources to promote its wines in export markets

Friday December 20 2019

Provence jumps into action with a €21 million plan for exports

Provence is making no bones about its intention of ramping up promotion in export markets. At its AGM on 5 December, the Provence wine council (...)
marketing
“Rosé is an essential means of diversification for our companies”, pointed out Dominique Piron.

Tuesday December 17 2019

Beaujolais rosé in the spotlight

With two areas dedicated to Beaujolais rosé (characterful rosés and festive rosés) at Wine Paris (10-14 February 2020), the Beaujolais wine (...)
marketing
Mickaël Ménager, marketing director of the NGPA group: “Interestingly, 65.8% of respondents have a social media account”.

Friday December 13 2019

Winegrowers are the most socially active farmers

Commissioned by Vitisphere and conducted by Datagri, the Vitinaute survey presented on 27 November at the Sitevi exhibition reveals that social (...)
marketing
Constance Rérolle, director of wines and spirits at the Adelphe agency, Anne-Marie Estampe, the creator of the international wine in box competition and Elodie Becheras, a lecturer at the University of Toulouse Montauban and deputy director of the Higher Institute of Colour, Image and Design.

Tuesday December 03 2019

The international boxed wine competition embraces designer livery and eco-design

“As part of our competition, we are launching two new competitions for 2020. After the best wine, we will be awarding the prize for (...)
marketing
Launched two years ago, the SGV communications campaign is showing proven results with its priority target audience of 25/45 year-olds.

Tuesday November 12 2019

Champagne marketing campaign proves successful with wine merchants

The impact results of the second wave of PR and marketing by the Champagne winegrowers’ association (SGV) were presented on 5 November. (...)
marketing
Dominique Piron, chairman of Inter Beaujolais: “Young winegrowers now want to put a proper price tag on their wine. So the prices of the finest wines therefore have to head north. We have the potential to sell wines from €7 to €25 a bottle compared to €7 to €9 in the past”.

Monday November 11 2019

Discovering the diversity of Beaujolais Nouveau over a week, instead of an evening

“Drinking patterns are changing. People are drinking less but better. We are trying to support this trend, especially in wine merchants”, (...)
Thursday October 31 2019 - marketing by Vitisphere
The new wines are designed to be drunk in venues such as wine bars and fashionable seaside restaurants

The Chablisienne co-operative winery sets out to win over Millennials

The Chablisienne’s new range includes four appellations: Rosé Burgundy, Chardonnay Burgundy, Petit Chablis and Chablis. The 2018 vintage, (...)
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Friday October 18 2019 - marketing by Vitisphere
“The ZRP endorsement offers the same guarantee of safety to consumers as organic products, but it gives producers the ability to spray when there is a risk of losing their crop without losing their certification,' says Eric Hénaux.

‘Zero pesticide residue’, an endorsement that aims to reassure wine consumers

In the realms of wine marketing, the quest for the Holy Grail involves finding a simple tool for publicising sustainability commitments to (...)
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Wednesday October 02 2019 - marketing by Vitisphere
The XXO blend was produced by Christophe Valtaud, cellar master at Martell Cognac.

Martell’s XXO pops up in the category created by Hennessy

If you can’t beat them join them. As Pernod Ricard’s subsidiary company battles against Hennessy (LVMH group) to extend the finishing (...)
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Friday September 27 2019 - marketing by Vitisphere
The selection marks “ten years of a quality scheme implemented by the Crus Bourgeois du Médoc, supervised by the authorities, which requires that the wines be selected blind by a panel of experts”, a press statement said.

Discover the latest annual selection of Crus Bourgeois wines

226 Médoc châteaux will be able to use the Cru Bourgeois statement on their 2017 vintage wines, totalling 19 million bottles, down 50% compared (...)
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Wednesday September 18 2019 - marketing by Vitisphere
Wine Paris has created a specific logo for Wonderful to optimise visibility at the event.

Wine Paris structures its ‘green’ marketing credentials

Wonderful is the name of the new concept launched by Wine Paris to showcase environmental schemes and initiatives by its exhibitors and the (...)
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Wednesday September 11 2019 - marketing by Vitisphere
Franck Vichet, chairman of the National Crémant Federation: “Crémants are riding the crest of a buoyant wave”.

Crémants place focus on exports

On average, 20% of Crémants by volume are exported, a percentage that the National Crémant Federation (which includes 8 Crémant appellations) (...)
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Tuesday July 16 2019 - marketing by Vitisphere
Vinexpo now has an office in Shanghai to develop its new annual exhibition.

Vinexpo Shanghai all-set to be fully booked

Vinexpo Shanghai, which is due to run from October 23 to 25, is shaping up well for Rodolphe Lameyse, Vinexpo’s new managing director. Despite (...)
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Friday July 12 2019 - marketing by Vitisphere
ImaJYne is not aiming to “sell high volumes but a novel product revolving around the sea”, said Milanini.

Food colouring found in blue wines

In wines labelled Vindigo (‘Mediterranean Chardonnay’ by shipping firm Mediterravin) and ImaJYne (by the Corsican estate Pozzo (...)
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Wednesday July 10 2019 - marketing by Vitisphere
The marketing board also wants to consolidate its position in the French market, where Provence is losing market share.

Provence wines bolster their marketing budget by 25%

“We are at a crossroads!” claimed Jean-Jacques Bréban, chairman of the Provence wine marketing board CIVP at the organisation’s (...)
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Wednesday June 12 2019 - marketing by Vitisphere
The Brigitte Bardot label sells in a box set for 234 euros in France.

From Brigitte Bardot to ‘Frenchytude’, Besserat de Bellefon is revolutionising its marketing style

‘Freedom, elegance, simplicity’. Using three words and three colours - blue, white and a dash of red - Besserat de Bellefon is (...)
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Tuesday June 11 2019 - marketing by Vitisphere
Cold leftovers from a leg of lamb and quiche Lorraine – the food and Champagne pairing suggestions are certainly iconoclastic.

Champagne winegrowers break the mould with a bold communications plan

Maxime Toubart, chair of the Champagne winegrowers’ organisation (SGV), had warned that the new communications thrust would take people (...)
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Friday June 07 2019 - marketing by Vitisphere
The panel includes Ali Green, an American influencer from Nashville with 96,000 subscribers described as a “rosé-lover influencer” by the brand.

The 9,000-euro Instagram post for Provence rosés

This is a one-of-a-kind recruitment. On the colourful, fast-moving Instagram page of the American brand Rosé All Day, breaking news features (...)
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Monday June 03 2019 - marketing by Vitisphere
“Rosé is now drunk all year round”, commented Jean-Jacques Bréban.

Provence rosés set out strategy for continued market leadership

Don't rest on your laurels and, more importantly, know how to manage success. This is essentially the message sent out by the Provence (...)
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