Tuesday February 25 2020 - marketing by Vitisphere

Montlouis-sur-Loire defines appellation ‘pétnat’

  Sporting the private brand ‘Originel’, the range of sparkling wines is underpinned by new specifications for the Loire appellation.

Monday February 24 2020 - marketing by Vitisphere

Why the Crus Bourgeois have a new hierarchy

  Sporting a new logo, the Crus Bourgeois also have a new strapline: “Qualité, les yeux fermés” (“Quality, in complete faith”)

Tuesday February 18 2020 - Market conditions by Vitisphere

France and the United States fuelling global consumption of rosés

 The French and American markets are still in growth mode and account for half of international rosé wine purchases.

Monday February 10 2020 - wine Tourism by Vitisphere

The Universal Wine Museum due to open in Beijing at the end of 2021

The Beijing Wine Museum covers 18,000 m². It will include a 6,700 m² permanent exhibition area with temporary exhibitions, an auditorium, multi-sensory exhibits, a wine cellar, a gourmet restaurant and a wine school.

Wednesday January 15 2020 - Market conditions by Vitisphere

EU wine production and consumption predicted to drop by 0.5% by 2030

“The wine industry is adapting to a new generation of consumers, who are changing lifestyles and preferences”, DG Agri stresses.

Friday December 20 2019 - marketing by Vitisphere

Provence jumps into action with a €21 million plan for exports

Provence has mobilised substantial resources to promote its wines in export markets

Tuesday December 17 2019 - marketing by Vitisphere

Beaujolais rosé in the spotlight

“Rosé is an essential means of diversification for our companies”, pointed out Dominique Piron.

Monday December 16 2019 - Market conditions by Vitisphere

Crémant circumvents the crisis in Bordeaux

“We are inspired by the rationale in Champagne, but compared with their success, we are modestly at year zero”, commented MD Philippe Cazaux.

Friday December 13 2019 - marketing by Vitisphere

Winegrowers are the most socially active farmers

Mickaël Ménager, marketing director of the NGPA group: “Interestingly, 65.8% of respondents have a social media account”.

Wednesday December 11 2019 - Market conditions by Vitisphere

Fears of US tariff hike prompt increased exports of Cognac

“For the moment, Cognac has managed to escape the measures that have hit our colleagues in the wine industry”, commented Patrice Pinet on December 5 in Cognac.

Tuesday November 26 2019 - Market conditions by Vitisphere

Over 75% of Bordeaux sells for under €1,000 /cask

 Although there are no red 2018 Bordeaux contracts below €700 a barrel, very few are trading at €1,500, the average price for the 2017 crop.

Monday November 25 2019 - Market conditions by Vitisphere

‘Trump tax’ effect causes drop of 130 container shipments according to Hillebrand

Every year, Hillebrand handles the transit of 14,000 containers to the United States

Thursday November 21 2019 - Market conditions by Vitisphere

The significance of France’s 363 PDOs and 74 PGIs

Map of the distribution of PDO (left) and PGI (right) wines in France.

Friday November 15 2019 - wine Tourism by Vitisphere

Plans for a ‘Cité des vins et des climats’ in Beaune unveiled

Plans for the future Burgundy ‘Cité des vins et des climats’ which will be built in Beaune starting 2020

Thursday November 14 2019 - Market conditions by Vitisphere

The European Wine Market (and Price) Observatory launches

Year in, year out, European wine production accounts for 60% of volumes produced worldwide.

Tuesday November 12 2019 - marketing by Vitisphere

Champagne marketing campaign proves successful with wine merchants

Launched two years ago, the SGV communications campaign is showing proven results with its priority target audience of 25/45 year-olds.

Wednesday November 06 2019 - Market conditions by Vitisphere

Languedoc co-operatives asked to maintain wine prices, at the very least

 “There is no reason to be pessimistic in the region. We are fortunate to have a diversified range of wines covering appellations and PGIs, which gives us the flexibility to adapt our product profiles to suit market demand”, commented Ludovic Roux.

Friday November 01 2019 - Market conditions by Vitisphere

Moderate increase in the price of Champagne grapes

 The upward trend in grape prices continues in Champagne.

Thursday October 31 2019 - marketing by Vitisphere

The Chablisienne co-operative winery sets out to win over Millennials

 The new wines are designed to be drunk in venues such as wine bars and fashionable seaside restaurants

Friday October 25 2019 - distribution by Vitisphere

The most visited websites during this season’s wine festivals

In September 2019, of the 10 websites that came under scrutiny, Vinatis had the highest number of visitors

Wednesday October 23 2019 - wine Tourism by Vitisphere

Champagne announces a major new wine culture event for 2020

The Paris event will provide visitors with a venue for learning more about Champagne, including a dance show and the obligatory tasting.

Tuesday October 22 2019 - Market conditions by Vitisphere

Are red wines with an ABV of 14% the key to “business as usual”?

 Are there ways of getting around the increase in U.S. taxes? The wine industry is working on it, but it is not that simple...

Monday October 14 2019 - Market conditions by Vitisphere

The prospect of tax hikes in the US leaves Provence unmoved

In 2018, one in ten bottles of Provence wine was sold in the United States, by far the leading export market for the region’s rosés.

Thursday October 10 2019 - distribution by Vitisphere

The movers and the shakers of the bulk wine industry to meet at the WBWE

The 11th World Bulk Wine Exhibition will be held in early December 2019 in Amsterdam.

Wednesday October 02 2019 - marketing by Vitisphere

Martell’s XXO pops up in the category created by Hennessy

The XXO blend was produced by Christophe Valtaud, cellar master at Martell Cognac.

Monday September 30 2019 - Market conditions by Vitisphere

Organic wines popular with the French

From left to right: Thierry Julien, chairman of France Vin bio; Philippe Gérard, vice-chairman; and Bernard Rabouy, an organic winegrower in Gironde

Friday September 27 2019 - marketing by Vitisphere

Discover the latest annual selection of Crus Bourgeois wines

The selection marks “ten years of a quality scheme implemented by the Crus Bourgeois du Médoc, supervised by the authorities, which requires that the wines be selected blind by a panel of experts”, a press statement said.

Wednesday September 25 2019 - Market conditions by Vitisphere

Bordeaux wines harder hit on special offer

“In the regular range, Bordeaux comes under fire more for shelf exposure with a faster decline in demand. The drop in demand in the regular range is worsened by a fall that is much more marked than for the competition when on special offer”, commented the CIVB.

Wednesday September 18 2019 - marketing by Vitisphere

Wine Paris structures its ‘green’ marketing credentials

Wine Paris has created a specific logo for Wonderful to optimise visibility at the event.

Wednesday September 11 2019 - marketing by Vitisphere

Crémants place focus on exports

Franck Vichet, chairman of the National Crémant Federation: “Crémants are riding the crest of a buoyant wave”.

Tuesday September 10 2019 - Market conditions by Vitisphere

Disappointing first half for Champagne

The Champagne PR campaign is aimed in particular at making Millennials want to drink Champagne.

Monday September 09 2019 - Market conditions by Vitisphere

Sustained growth in exports of French wines

French wine continues to grow in export markets. The markets are growing, but Asia is slowing down.

Friday July 26 2019 - Market conditions by Vitisphere

Miren de Lorgeril claims Languedoc is leading region for rosé wines

Miren de Lorgeril, chair of the CIVL: “We are creating a Languedoc rosé phenomenon”

Wednesday July 24 2019 - Market conditions by Vitisphere

Cabernet d'Anjou sales outstrip Côtes de Provence

Rosés now represent a quarter of Loire Valley wine production, with Cabernet d'Anjou accounting for two-thirds of this volume (315,000 hl).

Tuesday July 16 2019 - marketing by Vitisphere

Vinexpo Shanghai all-set to be fully booked

Vinexpo now has an office in Shanghai to develop its new annual exhibition.

Friday July 12 2019 - marketing by Vitisphere

Food colouring found in blue wines

 ImaJYne is not aiming to “sell high volumes but a novel product revolving around the sea”, said Milanini.

Wednesday July 10 2019 - marketing by Vitisphere

Provence wines bolster their marketing budget by 25%

 The marketing board also wants to consolidate its position in the French market, where Provence is losing market share.

Monday July 01 2019 - wine Tourism by Vitisphere

The trend for winegrowers’ escape games continues to gain traction

Fun escape game events offer an opportunity to provide players with technical information, in this case on the grape varieties of South-West France.

Friday June 07 2019 - marketing by Vitisphere

The 9,000-euro Instagram post for Provence rosés

 The panel includes Ali Green, an American influencer from Nashville with 96,000 subscribers described as a “rosé-lover influencer” by the brand.

Monday June 03 2019 - marketing by Vitisphere

Provence rosés set out strategy for continued market leadership

 “Rosé is now drunk all year round”, commented Jean-Jacques Bréban.

Friday May 17 2019 - marketing by Vitisphere

Plans to introduce a quality hierarchy in the Graves wine region

“We do not have any reputation issues, but rather conversion into market share”, says Dominique Guignard, the appellation’s chairman.

Thursday May 16 2019 - marketing by Vitisphere

Bergerac wines inspired by the Game of Thrones series

Parodying the credits of Game of Thrones, Game of Terroirs ends with a handmade glass throne.

Wednesday May 01 2019 - marketing by Vitisphere

Wine Paris buys Prowein and Vinexpo keywords on Google

“It's actually a classic communication strategy”, says Pascale Ferranti, director of the Wine Paris exhibition.

Wednesday April 24 2019 - Market conditions by Vitisphere

Languedoc appellations’ spectacular move upmarket

Alexandre They, Château du Vieux Moulin, and Miren de Lorgeril, chair of the CIVL, gave an update on the economy of Languedoc appellations.

Thursday April 18 2019 - distribution by Vitisphere

Strong growth in French e-commerce wine sales starts to falter

According to Xerfi research, the wine e-commerce bubble is deflating in France.

Tuesday April 16 2019 - Market conditions by Vitisphere

2018 world wine production reaches a peak

World trade in wine increased by volume to 108 million hl and by value to 31.3 billion euros (+1.2%).

Friday April 12 2019 - marketing by Vitisphere

A network of European communication agencies is established

The food and wine republic is a collaborative platform bringing together ten communication agencies operating in the main European wine markets.

Friday April 05 2019 - wine Tourism by Vitisphere

Champagne structures its wine tourism activities

Maxime Toubart, chairman of the Champagne winegrowers’ organisation, signs the white paper on wine tourism in Champagne under the watchful eye of Pierre-Emmanuel Taittinger, chairman of the Champagne Hillsides, Houses and Cellars – Unesco World Heritage mission.

Tuesday April 02 2019 - wine Tourism by Vitisphere

Perpignan prepares to celebrate wine

Nicolas Ponzo, director of the Roussillon wine marketing board (left), and Philippe Bourrier, board chairman, at the press conference on 25 March in Paris.

Thursday March 21 2019 - Market conditions by Vitisphere

Flagging prices for bulk Beaujolais

The return to more substantial production volumes in 2018 has brought bulk prices of Beaujolais down again, due to the multiple retailers

Wednesday March 20 2019 - Market conditions by Vitisphere

2018, a bad year for Bordeaux

Bernard Farges, vice-chairman, and Allan Sichel (right), chairman of the Bordeaux wine marketing council CIVB on March 12.

Monday March 18 2019 - wine Tourism by Vitisphere

French wine tourism heads towards quality hierarchy

“Under certain conditions, wine tourism can become a key aspect of the tourism industry over the coming years”, said Hervé Novelli on 12 March at Hangar 14 in Bordeaux.

Friday March 15 2019 - marketing by Vitisphere

Eminent and Grand Eminent Crémants gaining traction

A ‘Grand Eminent’ wine from Louis Bouillot.

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