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Market conditions
At her September press conference, Miren de Lorgeril outlined the main thrust of the marketing board’s plans for the future.

Tuesday September 29 2020

Languedoc wines post encouraging data

"Harvesting went well all over the Languedoc region. We picked great fruit in excellent conditions. The harvest looks promising. But
marketing
Local authorities are relying on their ingenuity to attract tourists. In Reims, holidaymakers will receive a bottle of grower Champagne.

Friday July 24 2020

3,000 bottles of Champagne given to holidaymakers in Reims

Attracting tourists in a post-Covid world is undoubtedly a challenge. The Greater Reims council has chosen to launch a new thrust called “Champagne, (...)
marketing
No conferences, masterclasses or official launch parties have been slated as yet for Millésime Bio as the organisers have decided to wait until the autumn to weigh up the possibilities depending on health guidelines.

Monday July 20 2020

Millésime Bio expects a record waiting list, but also lots of uncertainties for 2021

With the exception of the odd stand, around one thousand exhibitors have already signed up for the next Millésime Bio trade fair. “Registrations (...)
Market conditions
Despite a very uncertain future, and a shortfall in the bottom line, the decision was made to maintain funding for various development, promotion and technical activities for the coming financial year.

Friday July 10 2020

Burgundy is “the French wine region apparently suffering the least”

If comments by the chairman of the Burgundy wine marketing board (BIVB), Louis-Fabrice Latour, are anything to go by, Burgundy's wine (...)
marketing
The conviction secured by the CIVB was publicised at a press conference and could act as a deterrent for other counterfeiters.

Friday July 03 2020

Collective trademark status secured by Cognac is being used by Bordeaux to combat counterfeiting in China

“Cognac is now registered as a collective brand in China”, announces the Cognac marketing bureau BNIC, hailing “additional (...)
Market conditions
“The crisis we are going through is the worst since Champagne was created. Weathering the storm is not about resolving the sum of individual interests but promoting the collective interest”, stresses Maxime Toubart.

Monday June 29 2020

Tensions mount over 2020 yields for Champagne

Covid-19 is not going to undermine the spirit of dialogue and togetherness that has always presided over economic management of the Champagne (...)
Market conditions
Burgundy wines posted a drop in exports over the first quarter of 2020, in a challenging economic environment, particularly due to the Trump tax

Tuesday June 16 2020

Slow-down for Burgundy wine exports

Shipments of Burgundy wines over the first three months of the year were down 2.6% by value with revenue dropping 8.2% compared to the 1st (...)
Monday June 08 2020 - Market conditions by Vitisphere
Rhone firms should not need to resort to crisis distillation

The local market at the core of the Rhone Valley’s recovery plan

The Rhone Valley wine industry presented its new plan to revive sales of Rhone wines following the coronavirus crisis on June 4 at a press (...)
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Thursday June 04 2020 - marketing by Vitisphere
Beaujolais Nouveau wines will be able to leave wineries earlier this year, as will shipments to non-EU countries.

Beaujolais nouveau 2020 to be released earlier than normal

Beaujolais Nouveau wines will be able to leave wineries as early as October 5, 2020, one week earlier than usual. The specific date for leaving (...)
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Tuesday June 02 2020 - Market conditions by Vitisphere
Although the government has outlined proposals, it has not yet reached a firm decision on its aid plan for the wine industry.

France decides to finance distillation to reduce volumes

The French government aid plan for the wine industry, which was revealed at a meeting attended by several ministers on May 29, is to introduce (...)
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Wednesday May 27 2020 - Market conditions by Vitisphere
“The [coronavirus] crisis will have an impact, and there is no reason why it should be any different to other crises: a drop in sales and then a rebound. What we don't know today is how long it will last”, said Patrice Pinet.

Sales of Cognac plummet during coronavirus crisis

In April 2020, shipments of AOC Cognac fell by 64% compared to April 2019 announced the Cognac marketing board (BNIC). Revealing the impact (...)
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Monday May 25 2020 - Market conditions by Vitisphere
Preparing for a busy time as crude spirits are shipped out of distilleries, the Port-La-Nouvelle depot is not publicising the cost of rental at its facilities.

Storage firm refurbishes 15 tanks to hold 190,000 hl of wines from crisis distillation measures

“The pressure is starting to mount”, admits Yohan Lemaire, director of the Foselev Logistics storage facilities in Port-La-Nouvelle (...)
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Friday May 22 2020 - marketing by Vitisphere
In terms of strategy, “considering 2020 is not over and done with is a conscious decision”, admitted Philippe Bouvet.

€1 million to kick-start consumption of Alsace wines

Dubbed the “rebound plan”, the strategy rolled out by the Alsace wine marketing board CIVA to overcome the coronavirus crisis (...)
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Thursday May 21 2020 - marketing by Vitisphere
“Using this format, we can potentially reach out to 85 to 90% of the world's En Primeur customers”, said Ronan Laborde.

Summer campaign for Bordeaux En Primeur

After the shock of En Primeur week being suspended and with time for a rethink during lockdown, the Union des Grands Crus de Bordeaux (UGCB) (...)
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Tuesday May 05 2020 - Market conditions by Vitisphere
Maxime Toubart, chairman of the producers’ organisation SGV: “I renew my call to shippers to roll out a broad-ranging communications campaign for Champagne, targeting consumer profiles and countries. This is the right time to do so”.

“Champagne sales plummeted by 80% in March and April”

How are March and April sales faring? Maxime Toubart: We don't have precise figures yet, but it can estimated that the drop in sales (...)
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Tuesday April 28 2020 - marketing by Vitisphere
“There would be no large gatherings, but rather intimate sessions, in suitable and well-equipped venues”, said Ronan Laborde.

Plans for a post-lockdown, multi-site En Primeur week take shape

With the traditional En Primeur week cancelled this year, “a newly-minted, one-off, pragmatic concept could be provided to allow people (...)
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Monday April 27 2020 - Market conditions by Vitisphere
“At the moment we are witnessing a huge change due to the current pandemic, which will have a consequential impact on many aspects of the lives of farms and vineyards, as well as on the production and trade in grapes and wine”, said Pau Roca on 23 April.

Wine sales in Europe expected to fall by 35%.

Speaking of the impact of the coronavirus epidemic and global lockdown measures, Pau Roca, the director of the International Organisation (...)
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Tuesday April 21 2020 - Market conditions by Vitisphere
Cognac is starting to feel the effects of the slowdown caused by the global Covid-19 epidemic in Asian markets.

Cognac is starting to tot up the cost of the coronavirus

In what feels like the end of a cycle, the latest statistics from the international Cognac bureau BNIC reveal the initial impact of lockdown. (...)
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Monday April 20 2020 - Market conditions by Vitisphere
“We have to move quickly on distillation, for administrative and technical reasons, in order to remove volumes financially and physically in July and August”, said Stéphane Héraud.

How France’s wine industry came to the figure of 3 million hl and €80/hl for crisis distillation

"It is difficult to quantify overstocks when we don't know when and how lockdown will end. If someone is in a position to tell me (...)
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Thursday April 16 2020 - marketing by Vitisphere
The Pays d'Oc producers’ organisation reported that as of 13 March, 4.86 million hl have been certified.

Pays d’Oc adapt certification procedures so as not to disrupt sales

Exceptional circumstances call for exceptional procedures. On 31 March, the Pays d'Oc wine producers’ organisation approved the (...)
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