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marketing
With En Primeur week cancelled due to the coronavirus epidemic and French lockdown measures, the latest Bordeaux vintage stays safely stored in the wineries.

Tuesday April 07 2020

Bordeaux En Primeur: “It is so frustrating not to be able to present the excellent 2019 vintage”

“Now two weeks into lockdown, it is hard to imagine that it should have been En Primeur week”, admits Émeline Borie, head of marketing
Market conditions
Over the first six months of the 2019-2020 marketing campaign, the CIVB registered 766,200 hl of bulk wine purchase contracts. This is an increase of 21% compared to August 2018-January 2019.

Friday March 27 2020

Bordeaux has two years’ worth of wine sales in stock

The Bordeaux wine industry is champing at the bit as winter turns into spring. “Nothing is happening at the moment, absolutely nothing... (...)
marketing
“After listening carefully to attendees and partners of WBWE Asia, as well as the local government of Yantai, it has been decided to postpone the show”, announced the organisers.

Thursday March 26 2020

Chinese trade fair WBWE postponed until the much-hoped-for improvement in July

“Due to the spread of Covid-19, the WBWE Asia exhibition, originally scheduled for 29 and 30 May 2020, has been postponed until 12 and (...)
Market conditions
Concern about the market for bulk wine from Saint-Emilion looms due to a drop in prices since the beginning of the marketing campaign.

Wednesday March 18 2020

Sluggish market for Saint-Emilion

“Last December, the market started off well. There was demand from trading companies accustomed to covering themselves early, but in (...)
Market conditions
Sales of red Pays d'Oc wines have slowed compared with last year

Tuesday March 17 2020

Loadings of red PGI Pays d’Oc lose momentum

Loadings of PGI Pays d’Oc have experienced a like-for-like drop of 17%. “The pace of marketing is more drawn out because inventory (...)
Market conditions
Stephan Delaux, deputy mayor of Bordeaux in charge of tourism, Bernard Farges, chairman of the CIVB and Alan Sichel, vice-chairman.

Monday March 16 2020

Bordeaux needs to “come out of the closet”

Some people might say, “We have to get out of our comfort zone”. Bernard Farges, chairman of the Bordeaux wine trade council (CIVB), (...)
marketing
The Touraine Primeur Wine Competition is due to be re-launched after a break.

Thursday March 12 2020

Touraine Primeur poised to get a new lease of life

“The quality of Touraine Primeur wines is superb every year. They are nice wines that consumers look forward to and are very satisfied (...)
Friday February 28 2020 - marketing by Vitisphere
The estate’s director will go on a tour of wine merchants to introduce them to the wine and highlight efforts being made from an environmental perspective.

To avoid discounting its wines, this Bordeaux chateau is launching a vegan label

“Our wines have to be sold at a fair price. I don't want them to be sold at below cost, which is €7 a bottle. The wine trade (...)
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Wednesday February 26 2020 - distribution by Vitisphere
For Carrefour's thirty other food products using blockchain technology, the average consumer connection time is over 1 minute on average.

How Carrefour demonstrates the traceability of its organic wine using blockchain technology

Carrefour stores are currently taking delivery of 300,000 bottles of the 2019 vintage under the Large Malatric buyers’ own brand. The (...)
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Tuesday February 25 2020 - marketing by Vitisphere
Sporting the private brand ‘Originel’, the range of sparkling wines is underpinned by new specifications for the Loire appellation.

Montlouis-sur-Loire defines appellation ‘pétnat’

Named ‘Originel’, the dry sparkling wine in the Montlouis-sur-Loire appellation area draws on a production method that is inspired (...)
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Monday February 24 2020 - marketing by Vitisphere
Sporting a new logo, the Crus Bourgeois also have a new strapline: “Qualité, les yeux fermés” (“Quality, in complete faith”)

Why the Crus Bourgeois have a new hierarchy

Unveiled on 20 February 2020, the first five-year Crus Bourgeois du Médoc classification features 249 chateaux on Bordeaux’s left bank, (...)
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Tuesday February 18 2020 - Market conditions by Vitisphere
The French and American markets are still in growth mode and account for half of international rosé wine purchases.

France and the United States fuelling global consumption of rosés

In 2018, global consumption of rosé wines totalled 25.6 million hectolitres. According to research released by the World Rosé Observatory (...)
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Monday February 10 2020 - wine Tourism by Vitisphere
The Beijing Wine Museum covers 18,000 m². It will include a 6,700 m² permanent exhibition area with temporary exhibitions, an auditorium, multi-sensory exhibits, a wine cellar, a gourmet restaurant and a wine school.

The Universal Wine Museum due to open in Beijing at the end of 2021

Bordeaux’s Cité du Vin is working with Weixing Tang on the creation of a wine museum in Beijing. The avowed aim, as specified by the (...)
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Thursday January 16 2020 - marketing by Vitisphere
Portraying itself as a healthy promotion of drinks with no added sugar (Fanta Zero Orange, Coca Cola Zero...), the advertising campaign is full of unhygienic sweeteners, as pointed out by the satirical journal Charlie Hebdo ('sugar-free but not chemical-free').

When Coca Cola takes over Dry January, the wine industry gets hot under the collar

New Year, old issue. If the so-called wine lobby is playing into the hands of brewers and spirits manufacturers, are the temperance advocates (...)
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Wednesday January 15 2020 - Market conditions by Vitisphere
“The wine industry is adapting to a new generation of consumers, who are changing lifestyles and preferences”, DG Agri stresses.

EU wine production and consumption predicted to drop by 0.5% by 2030

In its latest future-oriented report, the European Commission's Directorate-General for Agriculture forecasts a crop volume of 155 million (...)
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Friday December 20 2019 - marketing by Vitisphere
Provence has mobilised substantial resources to promote its wines in export markets

Provence jumps into action with a €21 million plan for exports

Provence is making no bones about its intention of ramping up promotion in export markets. At its AGM on 5 December, the Provence wine council (...)
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Tuesday December 17 2019 - marketing by Vitisphere
“Rosé is an essential means of diversification for our companies”, pointed out Dominique Piron.

Beaujolais rosé in the spotlight

With two areas dedicated to Beaujolais rosé (characterful rosés and festive rosés) at Wine Paris (10-14 February 2020), the Beaujolais wine (...)
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Monday December 16 2019 - Market conditions by Vitisphere
“We are inspired by the rationale in Champagne, but compared with their success, we are modestly at year zero”, commented MD Philippe Cazaux.

Crémant circumvents the crisis in Bordeaux

Take the traditional components that factor into the production of red Bordeaux, turn them upside down and you get the factors leveraging (...)
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Friday December 13 2019 - marketing by Vitisphere
Mickaël Ménager, marketing director of the NGPA group: “Interestingly, 65.8% of respondents have a social media account”.

Winegrowers are the most socially active farmers

Commissioned by Vitisphere and conducted by Datagri, the Vitinaute survey presented on 27 November at the Sitevi exhibition reveals that social (...)
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Wednesday December 11 2019 - Market conditions by Vitisphere
“For the moment, Cognac has managed to escape the measures that have hit our colleagues in the wine industry”, commented Patrice Pinet on December 5 in Cognac.

Fears of US tariff hike prompt increased exports of Cognac

Since last summer, multiple threats of retaliation from US President Donald Trump have led to a rise in Cognac shipments to the United States, (...)
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