TRADE / ECONOMY | MARKET CONDITIONS | MARKETING | DISTRIBUTION | WINE TOURISM
marketing
Although the economic situation under Covid is still very much up in the air, the Bordeaux wine industry is hoping to replicate the success of last year's 2019 En Primeur campaign.

Thursday January 14 2021

Covid or not, En Primeur week will go ahead in Bordeaux and other venues

The later than usual official En Primeur presentation of the 2020 vintage by the 131 members of the Union des Grands Crus de Bordeaux (UGCB)
Market conditions
“We need to capture the imagination more and the legend surrounding our appellation. We realised in 2020 that digital technology can also allow us to convey emotion”, says Jean-Marie Barillère.

Thursday December 24 2020

Sales of Champagne plummet by 25%

“This is a very bad year, we've never experienced such a sharp drop in sales”, comments Jean-Marie Barillère, chairman of (...)
distribution
During their raids, the police and gendarmes found cases from prestigious estates, with bottles ranging in size “up to the Mathusalem (6 litres)”.

Tuesday December 22 2020

14 charged with stealing €5 million worth of classified growths in Bordeaux

French police hauled in a huge catch on December 8, bringing in an extensive network of fences and burglars of Bordeaux negociants and warehouse (...)
Market conditions
In a globally competitive wine market, the value of French wines suffered far more than the average.

Friday December 18 2020

Covid puts a dent in revenues of French wine exports

The Covid pandemic has wrought havoc on French wine exports. From January to September 2020, France exported 9.8 million hectolitres of wine (...)
Market conditions
For the 2020 vintage, drought over the summer took its toll on juice yields for the reds, with production shortfalls frequently ranging from 20 to 50% across Burgundy.

Wednesday December 02 2020

Prices of red Burgundy boosted by a surge in white wine production

Over the past few weeks, prices of Pinot noir labelled under the regional Burgundy appellation have soared by 30%. “A distinction should (...)
marketing
Winegrower Jean-Christophe Mauro is not only modernising his labels to engage with younger and less traditional audiences, he is also revisiting the style of his wines.

Tuesday December 01 2020

The lessons learnt from the ‘Covid test’ label for red Bordeaux

This is what you call having flair. Bordeaux winegrower Jean-Christophe Mauro, owner of La Chapelle Bérard with 68 hectares of organic vineyards (...)
Market conditions
“What worries people is that we still don't know when we'll get back to normal. There is no end to this situation, or at least it’s difficult to imagine one”, comments Francis Backert.

Wednesday November 25 2020

“Worry and anxiety on a daily basis” for Alsace winegrowers

For French winegrowers, concern during the first lockdown has turned into anxiety during the second lockdown this autumn. “Why are vineyards (...)
Friday November 20 2020 - Market conditions by Vitisphere
As many French wine regions face doom and gloom this autumn, morale among Provence rosé wine producers remains generally high at the start of the marketing season.

Provence rosé producers move forward with confidence

With inventories on 31 December 2020 expected to be on a par with those of the 2016 marketing season (70 to 80,000 hectolitres according to (...)
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Thursday November 19 2020 - Market conditions by Vitisphere
“I don't know if distillation, private storage and green harvesting measures will be enough. But they will be necessary to remove volumes. We must avoid an excessive rise in inventories at all costs, otherwise it would be a catastrophe”, claimed Coste.

“Fortunately”, European wine production is not “huge”

In 2020, the European wine industry is expected to produce 160 million hectolitres of wine according to the latest estimates released by the (...)
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Friday October 16 2020 - marketing by Vitisphere
In the English market, Alsace Crémants have a minor presence, whereas Loire and Burgundy offerings have better representation

French Crémants target British market collectively

France’s national federation of Crémant producers is targeting Great Britain for its first inter-regional promotional thrust for its (...)
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Thursday October 15 2020 - marketing by Vitisphere
The only certainty in the current market chaos is the decline in volumes marketed as Nouveau.

Beaujolais Nouveau launch disrupted by uncertainties caused by Covid-19

After a number of negociants gained the upper hand at the end of September by announcing purchase prices below €180 /hl for 2020 Beaujolais (...)
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Wednesday October 07 2020 - marketing by Vitisphere
“When you are the region’s leading player by volume, you have no option but to fight on”, says Eric Lanxade (right).

One French co-operative winery is looking beyond the crisis for new opportunities

As sales director for the Caves et Vignobles du Gers (CVG) co-operative group, Éric Lanxade is only too aware of the challenges posed by the (...)
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Monday October 05 2020 - Market conditions by Vitisphere
The four major Charente firms are Hennessy, Martell, Courvoisier and Rémy Martin.

Cognac growers relaxed about higher-than-expected yields

The 2020 crop yielded higher volumes than originally forecast, taking Cognac winegrowers by surprise. “It's incredible, there is (...)
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Wednesday September 30 2020 - wine Tourism by Vitisphere
Traditionally held every first weekend in February, the Percée du Vin Jaune could also take place on the second weekend in February so as not to overlap with the Transjurassienne cross-country skiing event.

The Percée du Vin Jaune festival postponed until 2022, and revisited

At a meeting on September 23, the board of the Vin Jaune Ambassadors’ Association voted to postpone the twenty-fourth Percée du Vin (...)
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Tuesday September 29 2020 - Market conditions by Vitisphere
At her September press conference, Miren de Lorgeril outlined the main thrust of the marketing board’s plans for the future.

Languedoc wines post encouraging data

"Harvesting went well all over the Languedoc region. We picked great fruit in excellent conditions. The harvest looks promising. But (...)
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Friday July 24 2020 - marketing by Vitisphere
Local authorities are relying on their ingenuity to attract tourists. In Reims, holidaymakers will receive a bottle of grower Champagne.

3,000 bottles of Champagne given to holidaymakers in Reims

Attracting tourists in a post-Covid world is undoubtedly a challenge. The Greater Reims council has chosen to launch a new thrust called “Champagne, (...)
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Monday July 20 2020 - marketing by Vitisphere
No conferences, masterclasses or official launch parties have been slated as yet for Millésime Bio as the organisers have decided to wait until the autumn to weigh up the possibilities depending on health guidelines.

Millésime Bio expects a record waiting list, but also lots of uncertainties for 2021

With the exception of the odd stand, around one thousand exhibitors have already signed up for the next Millésime Bio trade fair. “Registrations (...)
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Friday July 10 2020 - Market conditions by Vitisphere
Despite a very uncertain future, and a shortfall in the bottom line, the decision was made to maintain funding for various development, promotion and technical activities for the coming financial year.

Burgundy is “the French wine region apparently suffering the least”

If comments by the chairman of the Burgundy wine marketing board (BIVB), Louis-Fabrice Latour, are anything to go by, Burgundy's wine (...)
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Friday July 03 2020 - marketing by Vitisphere
The conviction secured by the CIVB was publicised at a press conference and could act as a deterrent for other counterfeiters.

Collective trademark status secured by Cognac is being used by Bordeaux to combat counterfeiting in China

“Cognac is now registered as a collective brand in China”, announces the Cognac marketing bureau BNIC, hailing “additional (...)
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Monday June 29 2020 - Market conditions by Vitisphere
“The crisis we are going through is the worst since Champagne was created. Weathering the storm is not about resolving the sum of individual interests but promoting the collective interest”, stresses Maxime Toubart.

Tensions mount over 2020 yields for Champagne

Covid-19 is not going to undermine the spirit of dialogue and togetherness that has always presided over economic management of the Champagne (...)
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