TRADE-ECONOMY | MARKET CONDITIONS | MARKETING | DISTRIBUTION | WINE TOURISM
Market conditions
Miren de Lorgeril, chair of the CIVL: “We are creating a Languedoc rosé phenomenon”

Friday July 26 2019

Miren de Lorgeril claims Languedoc is leading region for rosé wines

“Languedoc is the leading rosé producer region in France and worldwide”, said Miren de Lorgeril at a press conference held at
Market conditions
Rosés now represent a quarter of Loire Valley wine production, with Cabernet d'Anjou accounting for two-thirds of this volume (315,000 hl).

Wednesday July 24 2019

Cabernet d'Anjou sales outstrip Côtes de Provence

Outstripping Côtes de Provence sales by 785 hectolitres in the year ending April 2019, Cabernet d’Anjou has become the leading AOC rosé (...)
marketing
Vinexpo now has an office in Shanghai to develop its new annual exhibition.

Tuesday July 16 2019

Vinexpo Shanghai all-set to be fully booked

Vinexpo Shanghai, which is due to run from October 23 to 25, is shaping up well for Rodolphe Lameyse, Vinexpo’s new managing director. Despite (...)
marketing
ImaJYne is not aiming to “sell high volumes but a novel product revolving around the sea”, said Milanini.

Friday July 12 2019

Food colouring found in blue wines

In wines labelled Vindigo (‘Mediterranean Chardonnay’ by shipping firm Mediterravin) and ImaJYne (by the Corsican estate Pozzo (...)
marketing
The marketing board also wants to consolidate its position in the French market, where Provence is losing market share.

Wednesday July 10 2019

Provence wines bolster their marketing budget by 25%

“We are at a crossroads!” claimed Jean-Jacques Bréban, chairman of the Provence wine marketing board CIVP at the organisation’s (...)
wine Tourism
Fun escape game events offer an opportunity to provide players with technical information, in this case on the grape varieties of South-West France.

Monday July 01 2019

The trend for winegrowers’ escape games continues to gain traction

As the tourist season gets underway, escape games are spreading across France’s wine regions. From the pop-up riddle game at Domaine (...)
marketing
The Brigitte Bardot label sells in a box set for 234 euros in France.

Wednesday June 12 2019

From Brigitte Bardot to ‘Frenchytude’, Besserat de Bellefon is revolutionising its marketing style

‘Freedom, elegance, simplicity’. Using three words and three colours - blue, white and a dash of red - Besserat de Bellefon is (...)
Tuesday June 11 2019 - marketing by Vitisphere
Cold leftovers from a leg of lamb and quiche Lorraine – the food and Champagne pairing suggestions are certainly iconoclastic.

Champagne winegrowers break the mould with a bold communications plan

Maxime Toubart, chair of the Champagne winegrowers’ organisation (SGV), had warned that the new communications thrust would take people (...)
React
Friday June 07 2019 - marketing by Vitisphere
The panel includes Ali Green, an American influencer from Nashville with 96,000 subscribers described as a “rosé-lover influencer” by the brand.

The 9,000-euro Instagram post for Provence rosés

This is a one-of-a-kind recruitment. On the colourful, fast-moving Instagram page of the American brand Rosé All Day, breaking news features (...)
React
Monday June 03 2019 - marketing by Vitisphere
“Rosé is now drunk all year round”, commented Jean-Jacques Bréban.

Provence rosés set out strategy for continued market leadership

Don't rest on your laurels and, more importantly, know how to manage success. This is essentially the message sent out by the Provence (...)
React
Friday May 17 2019 - marketing by Vitisphere
“We do not have any reputation issues, but rather conversion into market share”, says Dominique Guignard, the appellation’s chairman.

Plans to introduce a quality hierarchy in the Graves wine region

The primary quality of an ambassador is diplomacy. This is reflected in considerations being given to a collective brand project, Ambassadeur (...)
React
Thursday May 16 2019 - marketing by Vitisphere
Parodying the credits of Game of Thrones, Game of Terroirs ends with a handmade glass throne.

Bergerac wines inspired by the Game of Thrones series

From the seven kingdoms of the television series Game of Thrones to the seven vineyard sites of Bergerac and Duras, the connection was too (...)
React
Friday May 10 2019 - marketing by Vitisphere
Vincent Perrin, director of the Champagne marketing board, received the registration certificates for the appellation Champagne in Laos on April 25.

AOC Champagne registered and protected in its 110th and 145th export markets

Champagne has become the first foreign appellation to be registered in Laos and Cambodia, on April 25 and 29 respectively. For World Intellectual (...)
React
Wednesday May 01 2019 - marketing by Vitisphere
“It's actually a classic communication strategy”, says Pascale Ferranti, director of the Wine Paris exhibition.

Wine Paris buys Prowein and Vinexpo keywords on Google

Type the keywords “Vinexpo Bordeaux” or “ProWein” in your Google search engine, and you should see an advertisement (...)
React
Wednesday April 24 2019 - Market conditions by Vitisphere
Alexandre They, Château du Vieux Moulin, and Miren de Lorgeril, chair of the CIVL, gave an update on the economy of Languedoc appellations.

Languedoc appellations’ spectacular move upmarket

Right off the bat, Miren de Lorgeril, chair of the Languedoc wine marketing board CIVL, set the tone: “Languedoc is nothing short of (...)
React
Thursday April 18 2019 - distribution by Vitisphere
According to Xerfi research, the wine e-commerce bubble is deflating in France.

Strong growth in French e-commerce wine sales starts to falter

According to a study conducted by research firm Xerfi, French online wine sales are expected to slow over the next few years. Xerfi predicts (...)
React
Tuesday April 16 2019 - Market conditions by Vitisphere
World trade in wine increased by volume to 108 million hl and by value to 31.3 billion euros (+1.2%).

2018 world wine production reaches a peak

At 292.3 million hectolitres, world wine production reached a virtual all-time high, according to a report by the International Organisation (...)
React
Friday April 12 2019 - marketing by Vitisphere
The food and wine republic is a collaborative platform bringing together ten communication agencies operating in the main European wine markets.

A network of European communication agencies is established

The ten agencies are located in seven European capitals (Amsterdam, Copenhagen, London, Madrid, Milan, Paris and Stockholm) along with Hamburg, (...)
React
Friday April 05 2019 - wine Tourism by Vitisphere
Maxime Toubart, chairman of the Champagne winegrowers’ organisation, signs the white paper on wine tourism in Champagne under the watchful eye of Pierre-Emmanuel Taittinger, chairman of the Champagne Hillsides, Houses and Cellars – Unesco World Heritage mission.

Champagne structures its wine tourism activities

“Wine tourism is a priority and a challenge”, summed up Maxime Toubart, chairman of the Champagne winegrowers’ organisation (...)
React
Tuesday April 02 2019 - wine Tourism by Vitisphere
Nicolas Ponzo, director of the Roussillon wine marketing board (left), and Philippe Bourrier, board chairman, at the press conference on 25 March in Paris.

Perpignan prepares to celebrate wine

Designated 2019 European Wine City, Perpignan, located in the heart of the Roussillon wine region in the South of France, has just presented (...)
React
0 1 2 3 4 5 ... 18
© Vitisphere 2019 - Tout droit réservé