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marketing
Portraying itself as a healthy promotion of drinks with no added sugar (Fanta Zero Orange, Coca Cola Zero...), the advertising campaign is full of unhygienic sweeteners, as pointed out by the satirical journal Charlie Hebdo ('sugar-free but not chemical-free').

Thursday January 16 2020

When Coca Cola takes over Dry January, the wine industry gets hot under the collar

New Year, old issue. If the so-called wine lobby is playing into the hands of brewers and spirits manufacturers, are the temperance advocates
Market conditions
“The wine industry is adapting to a new generation of consumers, who are changing lifestyles and preferences”, DG Agri stresses.

Wednesday January 15 2020

EU wine production and consumption predicted to drop by 0.5% by 2030

In its latest future-oriented report, the European Commission's Directorate-General for Agriculture forecasts a crop volume of 155 million (...)
marketing
Provence has mobilised substantial resources to promote its wines in export markets

Friday December 20 2019

Provence jumps into action with a €21 million plan for exports

Provence is making no bones about its intention of ramping up promotion in export markets. At its AGM on 5 December, the Provence wine council (...)
marketing
“Rosé is an essential means of diversification for our companies”, pointed out Dominique Piron.

Tuesday December 17 2019

Beaujolais rosé in the spotlight

With two areas dedicated to Beaujolais rosé (characterful rosés and festive rosés) at Wine Paris (10-14 February 2020), the Beaujolais wine (...)
Market conditions
“We are inspired by the rationale in Champagne, but compared with their success, we are modestly at year zero”, commented MD Philippe Cazaux.

Monday December 16 2019

Crémant circumvents the crisis in Bordeaux

Take the traditional components that factor into the production of red Bordeaux, turn them upside down and you get the factors leveraging (...)
marketing
Mickaël Ménager, marketing director of the NGPA group: “Interestingly, 65.8% of respondents have a social media account”.

Friday December 13 2019

Winegrowers are the most socially active farmers

Commissioned by Vitisphere and conducted by Datagri, the Vitinaute survey presented on 27 November at the Sitevi exhibition reveals that social (...)
Market conditions
“For the moment, Cognac has managed to escape the measures that have hit our colleagues in the wine industry”, commented Patrice Pinet on December 5 in Cognac.

Wednesday December 11 2019

Fears of US tariff hike prompt increased exports of Cognac

Since last summer, multiple threats of retaliation from US President Donald Trump have led to a rise in Cognac shipments to the United States, (...)
Tuesday December 03 2019 - marketing by Vitisphere
Constance Rérolle, director of wines and spirits at the Adelphe agency, Anne-Marie Estampe, the creator of the international wine in box competition and Elodie Becheras, a lecturer at the University of Toulouse Montauban and deputy director of the Higher Institute of Colour, Image and Design.

The international boxed wine competition embraces designer livery and eco-design

“As part of our competition, we are launching two new competitions for 2020. After the best wine, we will be awarding the prize for (...)
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Tuesday November 26 2019 - Market conditions by Vitisphere
Although there are no red 2018 Bordeaux contracts below €700 a barrel, very few are trading at €1,500, the average price for the 2017 crop.

Over 75% of Bordeaux sells for under €1,000 /cask

“If it weren’t for a few remaining transactions of medal-winning or organically certified batches, the data would be much worse”, (...)
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Monday November 25 2019 - Market conditions by Vitisphere
Every year, Hillebrand handles the transit of 14,000 containers to the United States

‘Trump tax’ effect causes drop of 130 container shipments according to Hillebrand

Hillebrand is a leading overseas carrier of French wines and spirits. Every year, it handles the transit of approximately 60,000 containers (...)
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Thursday November 21 2019 - Market conditions by Vitisphere
Map of the distribution of PDO (left) and PGI (right) wines in France.

The significance of France’s 363 PDOs and 74 PGIs

In 2018, France’s vineyards produced 21.98 million hectolitres of wine labelled with a protected designation of origin (PDO) and 12.66 (...)
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Friday November 15 2019 - wine Tourism by Vitisphere
Plans for the future Burgundy ‘Cité des vins et des climats’ which will be built in Beaune starting 2020

Plans for a ‘Cité des vins et des climats’ in Beaune unveiled

Plans selected by the Beaune (Côte d'Or) town council for the future ‘Cité des vins et des climats’ were recently unveiled. (...)
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Thursday November 14 2019 - Market conditions by Vitisphere
Year in, year out, European wine production accounts for 60% of volumes produced worldwide.

The European Wine Market (and Price) Observatory launches

Following similar initiatives for the beef, dairy and sugar industries, a specific market observatory for wine has just been launched by the (...)
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Tuesday November 12 2019 - marketing by Vitisphere
Launched two years ago, the SGV communications campaign is showing proven results with its priority target audience of 25/45 year-olds.

Champagne marketing campaign proves successful with wine merchants

The impact results of the second wave of PR and marketing by the Champagne winegrowers’ association (SGV) were presented on 5 November. (...)
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Monday November 11 2019 - marketing by Vitisphere
Dominique Piron, chairman of Inter Beaujolais: “Young winegrowers now want to put a proper price tag on their wine. So the prices of the finest wines therefore have to head north. We have the potential to sell wines from €7 to €25 a bottle compared to €7 to €9 in the past”.

Discovering the diversity of Beaujolais Nouveau over a week, instead of an evening

“Drinking patterns are changing. People are drinking less but better. We are trying to support this trend, especially in wine merchants”, (...)
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Wednesday November 06 2019 - Market conditions by Vitisphere
“There is no reason to be pessimistic in the region. We are fortunate to have a diversified range of wines covering appellations and PGIs, which gives us the flexibility to adapt our product profiles to suit market demand”, commented Ludovic Roux.

Languedoc co-operatives asked to maintain wine prices, at the very least

“With an estimated harvest of 11.5 mhl in Languedoc-Roussillon and end-of-season stocks estimated at 6.5 mhl, we are starting the marketing (...)
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Friday November 01 2019 - Market conditions by Vitisphere
The upward trend in grape prices continues in Champagne.

Moderate increase in the price of Champagne grapes

The price of a kilo of grapes in Champagne is expected to rise by 0 to 2% and range from €6.20 to €7.20 /kg. “The trend is (...)
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Thursday October 31 2019 - marketing by Vitisphere
The new wines are designed to be drunk in venues such as wine bars and fashionable seaside restaurants

The Chablisienne co-operative winery sets out to win over Millennials

The Chablisienne’s new range includes four appellations: Rosé Burgundy, Chardonnay Burgundy, Petit Chablis and Chablis. The 2018 vintage, (...)
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Friday October 25 2019 - distribution by Vitisphere
In September 2019, of the 10 websites that came under scrutiny, Vinatis had the highest number of visitors

The most visited websites during this season’s wine festivals

Traffic analysis research into 10 French e-commerce websites taking part in the traditional Autumn wine festivals showed that with 337,600 (...)
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Wednesday October 23 2019 - wine Tourism by Vitisphere
The Paris event will provide visitors with a venue for learning more about Champagne, including a dance show and the obligatory tasting.

Champagne announces a major new wine culture event for 2020

From 3 to 7 June 2020, the Trocadero gardens will host “Le Champagne aime Paris”, or “Champagne loves Paris”, a 6,000 (...)
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