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BSB BURGUNDY SCHOOL OF BUSINESS
Située à Dijon, au cœur du vignoble mythique de Bourgogne, la School of Wine & Spirits Business, créée en 2013, se consacre à la recherche et à la formation de professionnels dans le secteur des Vins & Spiritueux. Elle propose 3 programmes, en anglais ou en français, à dimension internationale.
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29 rue Sambin -
21006 DIJON CEDEX
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Formation

MBA Wine & Spirits Business

BSB BURGUNDY SCHOOL OF BUSINESS

The MSc Wine Business is a degree of the Burgundy School of Business, a top French business school, among the Top 1% in the world with dual accreditations AACSB and EQUIS

100% English track

18 months programme 

 

PROGRAMME OBJECTIVES

The MSc Wine Business is designed for graduates and professionals who have a passion for wine and prior experience in the wine industry.

It offers students a diversity of cultural experiences and provides them with in-depth knowledge of the specific business skills required for the global wine market. The programme prepares graduates for a range of managerial positions in the sector and fosters an entrepreneurial spirit

 

DISTINCTIVE FEATURES 

-       A dual expertise: management skills + sectorial knowledge, through 4 main areas of expertise: Viticulture & Oenology / Marketing / Management / Finance and law

-       Better understand the industry and the intricacies of the world of wine & spirits trade

-       A unique group dynamic created by participants’ cultural and professional diversity: 10 different nationalities on average

-       Exposure to a diversity of cultural experiences and field trips in France and Europe: visits of vineyards and wineries, wine exporting & retailing in London, the ProWein or Vinitaly professional trade fairs

-       A programme located in Dijon, the capital of the world-renowned wine growing region of Burgundy

-       "Wine and Spirit Education Trust" (WSET) level 2 awards included in the programme, level 3 optional.

-       A rich pedagogic content provided by a faculty of experts: from a Master of Wine to a wine-maker, including several PhD holders and professionals

-       Immersion with the business world (academic trips, trade fairs, field trips in France and Europe) a unique opportunity to see first-hand business activities, discuss challenges and methods with industry professionals and be exposed to the commercial realities of the sector

 

CONTENT

Grape & Wine Culture:

o   Viticulture & Oenology

o   Sensorial analysis & appreciation

o   Grapes & wines of the world

o   Wine & Society

 

Management:

o   Adopting innovations in wine business

o   Entrepreneurship

o   Wine Tourism

 

Marketing:

o   Advanced wine marketing

o   Evaluating wine markets

o   Negotiation & Wine sales (London)

 

Finance & Law:

o   Introductory to wine business finance

o   Management Control in Wine business

o   Rights & regulations in the wine sector

o   International & contemporary legal issues in wine business

 

CAREER OPPORTUNITIES

o   Winery marketing manager

o   Wholesale/winery/retail distribution manager

o   Estate manager

o   Buyer, wine broker

o   Wine/regional tourism manager

PRIX : 21000 €

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