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Veuve Clicquot Champagne’s iconic boxes go green

By Vitisphere September 22, 2022
Veuve Clicquot Champagne’s iconic boxes go green
A new era sounds the death knell for ’kitsch’ and excessive accessorisation, enabling Veuve Clicquot to follow in the footsteps of names like Ruinart and Telmont which have made green packaging their priority. - crédit photo : MHCS

ldquo;Our wines must appeal to both the palate and the eye”, claimed Barbe Nicole Clicquot Ponsardin in 1828. A visionary for her time – she invented the first riddling table in 1816 – the woman better known as ‘Veuve Clicquot’ continues to leave her stamp on the Reims-based company, which is celebrating its 250th anniversary this year.

The anniversary has brought with it an opportunity for the Pantone 137C Champagne house to do some soul-searching, after France’s head of state implored the country to cut down on its energy usage and waste. “The anniversary has inspired the House to delve into its past to build a more earth-friendly future”, said Jean-Marc Gallot, chairman of Veuve Clicquot (LVMH group).

Maison Clicquot’s wish list features reproductions of items that established the brand’s reputation, in more ‘responsible’ iterations. Dubbed ‘The Icons’, the fridge, case, bucket and signs are all part of a drive to reduce the company’s carbon footprint.

Perhaps one of the brand's most iconic objects, the ‘Clicquot Arrows’, a modern reinterpretation of the road signs showing the distance between each sales outlet and the cellars in Reims, are also plastic-free, made from recycled materials which can be recycled forever.

The ‘Clicquot Fridge’, in conjunction with SMEG, is plastic-free and made from recyclable tinplate, with a removable corner made from 100% sugar cane waste, so that it can be transformed into a designer box.

All Comments (1)
Paul Vandenberg Le 23 septembre 2022 à 20:44:36
Such green washing! Excessive packaging. Boxes inside boxes. How much does the bottle weigh? I?m sure it could be hundreds of grams less. I think Veuve Clicquot is a tasty wine. I won?t buy because of my preference for environmentally friendlier products. Paul Vandenberg Paradisos del Sol Winery and Organic Vineyard
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