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Ventoux winegrowers want to treble grass cover, and recycle 30,000 bottles

By Vitisphere October 07, 2021
Ventoux winegrowers want to treble grass cover, and recycle 30,000 bottles
In Ventoux “organic and HVE (High Environmental Value) certifications already have a strong following”, comments Frédéric Chaudière. - crédit photo : DR

The Ventoux producers’ organisation has issued its mission statement and nine commitments that will take it down a more sustainable and regionally focused route by 2030. Its chairman Frédéric Chaudière outlines its strategy.


When you were elected appellation chairman, you announced that you were working on a strategic plan to reposition Ventoux based on “serious green transition objectives”. One year later, have you achieved what you set out to do?


Frédéric Chaudière: We're starting to roll out the programme. We have striven to take a collaborative approach and get as many people on board as possible through a new long-term strategy. To achieve this, the idea was to elicit feedback from winegrowers in order to bring ideas to the fore and thus develop our mission statement. This will be our guiding light for 2030.


Your nine objectives include noteworthy goals such as trebling grass cover, planting 30,000 trees and creating a deposit return scheme…

We are following three routes: protection of living organisms (forest, soil, etc.); reduction of impact and adaptation to climate change (new technologies, reduction of emissions, etc.); and a focus on the region (partnerships with the local tourist industry, other crops, etc.). Our initial theme will undoubtedly be carbon capture, which will involve developing ground cover.

At the same time, our main source of greenhouse gas emissions is glass. We are in discussions with partners to create a deposit return scheme so that our bottles can be reused. Naturally, this implies rolling it out on a local basis first. We need the support of the wineries to meet the logistical challenges. It's a complex gamble from an economic perspective, as the price of a recovered, washed and reused bottle is often higher than that of a new bottle. There are also questions being raised about the producers’ organisation’s hallmark bottle, whose weight could be lowered to 400 grammes.


Your production specifications already propose agri-environmental measures, but binding commitments is not the choice you have made…

We want to create a momentum. There is no binding aspect, we want to think outside the regulatory system and be rid of the tyranny of certifications. Our project has been designed as a collective construct.


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