The environmental endorsement Terra Vitis now covers 5% of French vineyards

Friday June 25 2021 by Vitisphere

 A new director, Anne-Laure Ferroir, has also just been recruited by Terra Vitis. A new director, Anne-Laure Ferroir, has also just been recruited by Terra Vitis. - Photo credit : DR

“We are no longer a bunch of do-it-yourselfers ploughing our own furrow! We matter in the wine industry”, claims Benoît Ab-der-Halden, the new chairman of the National Terra Vitis Federation, elected on June 16 at its AGM in Paris. With 500 new recruits in a year, the environmental endorsement has broken through the symbolic 5% barrier of French vineyard acreage. Ab-der-Halden, who is director of Vignobles Chevron Villette, a group of 14 estates and chateaux in the Var region, says the Federation now covers 45,000 hectares of vines. In terms of recruitment, “there was a lull, but for the past three years, distributors and consumers have realised how professional the scheme is and this has prompted new-found interest in membership”, explains Ab-der-Halden.

 

To secure this momentum, the chairman of the trust mark’s Rhone Mediterranean federation, which represents three quarters of membership, aims to strengthen “Terra Vitis’ point of differentiation compared with other environmental endorsements, particularly for supply side and market tracking. Consumers must be made aware of the regulatory difference between a trust mark and a certification. Only a trust mark implies supply side/market traceability and guarantees that the wine inside the bottle is indeed Terra Vitis”. Terra Vitis plans to strengthen the food safety aspect of its specifications and will also assess new technical changes for the annual review of its specifications in October-November.

 

A new director, Anne-Laure Ferroir, has also just been recruited by Terra Vitis.

 

 

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