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Bordeaux aims for 30% of its wines to be certified 'Bordeaux Cultivons Demain' by 2030

By Vitisphere May 12, 2021
Bordeaux aims for 30% of its wines to be certified 'Bordeaux Cultivons Demain' by 2030
The industry-specific benchmarking scheme is intended to be “ambitious” on many issues already applied within the sector, such as environmental protection, transparency with customers and consumers, regional involvement, employee training and protection. - crédit photo : CIVB

t the Bordeaux wine marketing board’s AGM (CIVB) on May 3, the region’s industry representatives noted the lack of interest in the Bordeaux wine industry by opinion-leaders and concluded that it was absolutely essential to develop and roll out its collective approach to Corporate Social Responsibility (CSR). Called ‘Bordeaux Cultivons Demain’, the sustainability certification process will launch this spring, after a year spent by a working group of 18 volunteer companies developing the scheme.

This year, Bordeaux wines’ first CSR groups should welcome 148 winegrowers, 16 negociants and 1 co-operative winery, announced CIVB technical director Marie-Catherine Dufour. By 2030, the scheme aims to have no fewer than 1,500 companies certified on the first level, 500 companies on level 2 and 100 companies on level 3. The ultimate aim is to have 60% of vineyard acreage committed to the scheme’s three levels by 2030. The collective approach, which was unveiled last year, now aims to achieve certification for 30% of volumes marketed under the Bordeaux appellation within ten years; the ‘Bordeaux Cultivons Demain’ trust mark is reserved for levels 2 and 3.

The project aims to show what we are, what we are becoming and where we are headed”, said Bernard Farges, chairman of the CIVB. After announcing last year that Bordeaux's ambition was to become “the first wine industry to be collectively committed to sustainability”, Farges conceded that “the health of many of our businesses is poor, after several challenging years. We know that the project may be viewed as a gimmick, as a non-priority issue. The objective, though, is not to impose new restrictions, but to support, encourage and promote a work in progress that has become tangible in our industry”.

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