OIV paints a chequered picture of the global wine market in 2020

Tuesday April 27 2021 by Vitisphere

Pau Roca, director general of OIV: “2021 could replicate 2020'.Pau Roca, director general of OIV: “2021 could replicate 2020'. - Photo credit : DR

Pau Roca Blasco, who has been director of OIV (International Organisation of Vine and Wine) since 2019, came across as being particularly used to this kind of presentation. His mood was solemn as he went back over figures for world wine consumption during the OIV's annual review on Tuesday 20 April 2020. Despite being accustomed to successive declines in the wine market, Pau Roca probably did not expect to issue a report of this nature. After expressing his support with the winegrowers affected by the frost in recent weeks, he announced that OIV had estimated world wine consumption at 234 million hectolitres, i.e. a drop of 3% compared to 2019, the lowest level since 2002. The drop is similar to the one witnessed during the financial crisis of 2008. However, Roca went on to stress: “Although the pattern is similar to the one observed in the aftermath of the 2008 financial crisis, the situation is showing rapid recovery as evidenced by figures for the second half of 2020”.


Uneven fall in consumption

However, the estimates must be viewed with caution because of the degree of uncertainty in monitoring global consumption and the impact of lockdown and closure of distribution channels, for instance. One of the largest decreases is in China, where consumption dropped by 17% compared to 2019.

In Europe, France proved to be resilient – its consumption remained unchanged compared to 2019 at 24.7 mhl, though the figure was down by 7.8% on the five-year average. Italians also continued to pop the corks in 2020 (+7.5%), allowing the country to rank close to France (24.5 mhl) as a leading consumer country. Like France, the United States, still in first place (33 mhl), did not experience any variation in 2020. Spain, on the other hand, showed a drop of 6.8% (9.6 mhl). In the United Kingdom, consumption rose by 2.2% (13.3 mhl) despite the Brexit-induced turmoil that disrupted the economic climate.


Slight rise in production

On the supply side, world wine production in 2020, excluding juice and must, is estimated at 260 mhl, marking a slight increase of nearly 3 mhl (+1%), compared to 2019. Overall, after two consecutive volatile years in 2017 and 2018, 2020 is in line with the level of global wine production in 2019 which can be defined as slightly below average. Wine production in the EU amounted to 165 mhl in 2020, up by 8%. Unsurprisingly, the European trio that is Italy, France, Spain lead the way with production volumes posting respective increases of 1.5 mhl (+3%), 4.4 mhl (+11%), and 7.0 mhl (+21%) on 2019, which can mainly be ascribed to favourable weather conditions. In 2020, these three countries alone represented 53% of global wine production.





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