The bulk market for Provence rosés dips

Thursday April 22 2021 by Vitisphere

- Photo credit : CIVP

The bulk market for Provence rosés has reverted to the kind of situation that seemed to be a thing of the past. Unlike the last few marketing campaigns, where buyers rushed to place orders as soon as the first wines were finished, this year has got off to a very quiet start, despite the small crop. On 31 March, 282,445 hl of Côtes de Provence wines were under contract, a drop of 21% compared to the same time last year. For Coteaux Varois en Provence, volumes (80,000 hl) are also down but the drop is less dramatic (-12%). Only Coteaux d'Aix are doing well: 107,606 hl have been traded, an increase of 12% on last year. Prices are also down: the average price for AOC Côtes de Provence is €299/hl, down 8% compared to the previous year, Coteaux Varois stands at €259 (-1%) and Coteaux d'Aix €245 (-7%). 

 

Delayed buying

Due to the health crisis, we had inventories of 2019s. We therefore started our sourcing later than usual. As the situation remains uncertain, we are not covering ourselves for the entire marketing season. We are staggering our purchases. It's not a bad idea to stagger sourcing over a longer period of time. This gives us time to choose our wines without being under pressure”, says Jean-Jacques Bréban, CEO of Vins Bréban, a Provence negociant company that sells 9 million bottles a year, 45% of which is exported.

 

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