Ruinart Champagne set to plant 14,000 trees in its vineyards in a year

Friday April 02 2021 by Vitisphere

 Since 2014, Moët Hennessy-Ruinart's own vineyards have rolled out 120 areas dedicated to biodiversity, and grass cover is used over more than 95% of vineyard acreage. Since 2014, Moët Hennessy-Ruinart's own vineyards have rolled out 120 areas dedicated to biodiversity, and grass cover is used over more than 95% of vineyard acreage. - Photo credit : DR

Many Champagne companies publicise their vineyard management techniques, but far fewer translate them into acts bordering on militancy. Ruinart, which had already made a big splash with its disruptive eco-designed “second skin” packaging, has now come up with another hard-hitting project.

With the support of Reforest'Action – a start-up created in 2010 whose mission is to preserve, restore and create forests in France and around the world – Ruinart intends to roll out an ambitious pilot project in its Taissy vineyard. The plot was chosen due to its unbroken 40-hectare premier cru area and the project is based on the concept of vineyard forestry.

The first stage, launched in March 2021, will involve planting peripheral hedges. This will be followed by hedges inside the vineyard and islands designed to divide up the plot with a complete mesh without putting excessive pressure on the vines and their management.

Between 2021 and 2022, more than 14,000 trees and shrubs comprising species from local woods (beech, lime, hornbeam) will be planted, divided between 4.4 km of hedges and 800 m2 of islands. The project will also restore the natural harmony of Champagne vineyard landscapes complete with its fragmentation and hedges, as it may have existed three generations ago.

It is urgent to ramp up actions that promote biodiversity and combat climate change in Champagne. This project is one of the most accessible and effective solutions”, claims Frédéric Dufour, president of Maison Ruinart.

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