When lack of Covid vaccines inspires a wine label

Friday March 12 2021 by Vitisphere

 The label is a pop-up design as Jean-Christophe Mauro hopes the Covid pandemic will quickly become a subject for the history books. The label is a pop-up design as Jean-Christophe Mauro hopes the Covid pandemic will quickly become a subject for the history books. - Photo credit : Chapelle Bérard

Continuity, but not convenience. “Many customers were looking forward to the sequel to ‘Test-Covid’. But I preferred to hold back until I had the right idea for the label, which I wanted to be in the same good-natured spirit”, explains Bordeaux winegrower Jean-Christophe Mauro, owner of La Chapelle Bérard, which has 68 hectares of organic vines in Saint-Quentin-de-Caplong. After giving it some thought, Mauro came up with his latest quirky label: “One for everyone”, using a cartoon published in Ouest France by Chaunu showing injections ready for use in countries around the world, and a corkscrew for France.

The drawing is funny, it picks up on all the controversy we have witnessed surrounding the speed at which the vaccination policy has been rolled out in France and quarrels between the pharmaceutical companies”, says Mauro. Unlike other initiatives, such as Christophe Avi's ‘Vaccs-vin’ label in the Brulhois region, Mauro did not want his bottle to be mistaken for a substitute for the vaccine. “To be taken strictly with a touch of humour”, says the label.

LEAVE A COMMENT

Copy the code :
Processing
© Vitisphere 2021 - Tout droit réservé