2019, or the year of the coronavinous

Friday February 26 2021 by Vitisphere

 The wine is designed as a pop-up label: “I hope we won't be talking about it in 3-4 months’ time. It would be worrying if we were still talking about it in ten years' time! Our intention is not to capitalise on it”. The wine is designed as a pop-up label: “I hope we won't be talking about it in 3-4 months’ time. It would be worrying if we were still talking about it in ten years' time! Our intention is not to capitalise on it”. - Photo credit : DR

Aptly-named French winegrower Yves Plaisantin (which literally means joker) decided to have a go at producing his own Covid-inspired label and came up with his ‘La Cuvée Qu'on vide 19’ – or in English, the ‘bottle you empty’ complete with Covid pun. “The idea came to me one day during the harvest. It took a while for it to materialise, but it's actually quite simple”, commented Plaisantin, co-owner of Domaine Jaulin-Plaisantin with 16 hectares of organically-certified vines in AOC Chinon. The label is a nod to the graphics used for safety and social distancing measures during the Covid-19 pandemic, whilst the back label explains: “2019 didn’t just come with a virus, it also brought a nice vintage”, said Plaisantin.

The label is currently being marketed to the estate's wine merchant clients, but has also attracted interest from new customers, both trade and private. “I don't use social media very much but thought I should start using it, as it’s now become mandatory”, explained Plaisantin, who claimed he was “very pleasantly surprised by the number of shares and interest” shown after a Facebook post.

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