Loire Valley trade fair, Levée de la Loire and Greniers Saint-Jean postponed until 2022

Tuesday February 23 2021 by Vitisphere

 Connecting the Loire Valley Wine Fair and its fringe events was a new initiative for 2021 and is still on the agenda for 2022. Connecting the Loire Valley Wine Fair and its fringe events was a new initiative for 2021 and is still on the agenda for 2022. - Photo credit : Salon des Vins de la Loire

The Loire Valley Trade Fair and its fringe events (Levée de la Loire, Demeter and Greniers Saint-Jean) will not take place after all on Sunday 11 and Monday 12 April at the Angers Exhibition Centre, but in 2022. “We could have envisaged postponing the event until June, but we would not have been able to provide a sufficient standard of service to our exhibitors. Our promise is to bring together supply and demand under one roof”, explained Aurélie Michaud, project manager for the Salon des Vins de Loire.

Whilst she admitted to being frustrated by the cancellation, Michaud also said she was relieved, after two weeks of ‘shilly-shallying’, where the prospects of another lockdown seemed inevitable at one point, until plans were put on a back burner. Two hundred exhibitors had already registered for this year’s event, but as many again were waiting for the situation to stabilise before making a decision. However with 22% of visitors restaurateurs – and restaurants still closed by the authorities – and 10% international buyers with restricted travel movements, the equation seemed insoluble.

In such a short space of time, the fair’s organisers chose not to go down the digitalisation route but are considering digitisation possibilities for 2022. “The Covid crisis is speeding up our thought process so that we are more in tune with the current situation”, concluded Michaud.

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