Champagne revenue plummets by €1 billion in 2020

Wednesday February 03 2021 by Vitisphere

The Champagne marketing board has just announced its figures for last year which show an 18% drop by volume and loss of one billion euros in revenue – the decline is lower than expected.The Champagne marketing board has just announced its figures for last year which show an 18% drop by volume and loss of one billion euros in revenue – the decline is lower than expected. - Photo credit : Aude Lutun (archives juillet 2019)

To say the two co-chairs of the Champagne marketing board are satisfied with 2020 end-of-year results would be an exaggeration. But over the summer of 2020, they would probably have agreed to the figures, which are ultimately not as bad as expected. “An 18% volume drop to 245 million bottles is still a terrible year, but it is better than we forecast”, concurred Jean-Marie Barillère, chairman of the Champagne house organisation.

Figures for December 2020, an important month for the Champagne industry, were instrumental in limiting the decline. Over the last month of the year, sales ‘only’ fell by 5 % in comparison to December 2019, with export sales stable compared with a 7 % drop in France. Sales within France were more badly affected than exports, mainly due to the closure of cafés and restaurants - which play a greater role for sales in France than abroad – and more importantly the lack of tourists in Paris.

A reversion to 2019 sales levels of 300 million bottles is unrealistic for 2021. However, the two co-chairs are confident that Champagne has the ability to bounce back once the health crisis is over.

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