Provence rosé producers move forward with confidence

Friday November 20 2020 by Vitisphere

 As many French wine regions face doom and gloom this autumn, morale among Provence rosé wine producers remains generally high at the start of the marketing season. As many French wine regions face doom and gloom this autumn, morale among Provence rosé wine producers remains generally high at the start of the marketing season. - Photo credit : CIVP

With inventories on 31 December 2020 expected to be on a par with those of the 2016 marketing season (70 to 80,000 hectolitres according to latest estimates) and one of the smallest crops since 2000 (-10% approximately, including 860,000 hl labelled Côtes de Provence), the Provence wine industry is preparing for a return to more balanced trade in an era of unprecedented uncertainty.

Although there have been no stocks over the past few years, due to small crops and very dynamic consumption trends, we will be able to bridge the gap between the two vintages. There will be no shortage of supplies. In my opinion, that’s good news, there's nothing to worry about”, stressed Eric Pastorino, chairman of the AOC Côtes de Provence producers’ organisation. Pastorino went on to highlight the fact that “when the going got tough, the Côtes de Provence brand name continued to be in demand”.

As the bulk marketing campaign gets underway, “there is less precipitation, because when volumes are available, people wait. The market is challenging, but wines are being tasted and the market will bounce back”, confirmed Jean-Jacques Bréban, chairman of the Provence wine marketing board (CIVP). As Bréban says, “When there are no stocks and strong demand, that is problematic”.

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