After Liber Pater, Loïc Pasquet continues to wind up the Bordeaux wine industry

Wednesday November 04 2020 by Vitisphere

 Currently marketing his first 1,200 bottles out of a total 6,000 of the 2018 Denarius label, Loïc Pasquet claims his winemaking ideology is styled more after Burgundy than Bordeaux. Currently marketing his first 1,200 bottles out of a total 6,000 of the 2018 Denarius label, Loïc Pasquet claims his winemaking ideology is styled more after Burgundy than Bordeaux. - Photo credit : Alexandre Abellan (Vitisphere)

Loïc Pasquet, the Bordeaux winegrower behind Liber Pater, "the most expensive wine in the world" at €30,000 a bottle, has released a new label, Denarius. “I wanted to make something affordable” says Pasquet, tongue-in-cheek, about his latest release with its €500 + VAT price tag. Although he is not aiming to outshine Domaine La Romanée Conti in terms of pricing, he is still higher than the 1855-classified First Growths. “Liber Pater is extremely expensive and rare. Denarius will put wines from own-rooted vines back on the tables of French restaurants. This is a very special price to be able taste pre-phylloxera wine”, explains Pasquet. He is promising to return to the roots of the Bordeaux wine region, reverting more specifically to the middle of the 19th century – or even 1855.

He doesn’t have their volumes or marketing strength, but Pasquet has vowed that “I will meet the classified growths on their turf, with wines at the same price, but with what they should be doing”, says Pasquet, who is a dab hand at taking shots at the Médoc Grands Crus Classés. Using ancient vineyard management techniques (mixed crops and stake-trained vines, tillage with a mule, organic sprays, and very high planting densities of 20,000 vines/hectare) along with heirloom grape varieties that are indigenous but no longer included in production specifications, Domaine Liber Pater claims to offer the historic taste of Bordeaux wines. Pasquet’s approach is deliberately confrontational. The wines are produced outside the appellation system and labelled as Vin de France.

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