French Crémants target British market collectively

Friday October 16 2020 by Vitisphere

 In the English market, Alsace Crémants have a minor presence, whereas Loire and Burgundy offerings have better representation In the English market, Alsace Crémants have a minor presence, whereas Loire and Burgundy offerings have better representation - Photo credit : CIVA

France’s national federation of Crémant producers is targeting Great Britain for its first inter-regional promotional thrust for its eight sparkling wine appellations (Alsace, Bordeaux, Burgundy, Die, Jura, Limoux, Loire and Savoy). From Champagne to Prosecco, “the United Kingdom is a specialist market for fizz. Our objective is to revamp our image and improve notoriety there”, explains Olivier Sohler, director of the promotion organisation.

As the British market exits the EU, the Crémant federation is set to benefit from promotion funding for third countries provided by intervention board FranceAgriMer from 2021 to 2023. The aim of the drive is “to ship more Crémants to the United Kingdom, and England in particular. The United Kingdom is a large, specialist market for sparkling wines where many Crémants are under-represented”, stresses Sohler.

The promotion programme is open to collective drives and individual company initiatives, and requires involvement by stakeholders across-the-board to succeed. Considering current issues caused by the Covid-19 crisis, the Federation is not ruling out the possibility of delaying the start of the campaign, currently slated for 1 January 2021.

LEAVE A COMMENT

Copy the code :
Processing
© Vitisphere 2020 - Tout droit réservé