The Percée du Vin Jaune festival postponed until 2022, and revisited

Wednesday September 30 2020 by Vitisphere

Traditionally held every first weekend in February, the Percée du Vin Jaune could also take place on the second weekend in February so as not to overlap with the Transjurassienne cross-country skiing event.Traditionally held every first weekend in February, the Percée du Vin Jaune could also take place on the second weekend in February so as not to overlap with the Transjurassienne cross-country skiing event. - Photo credit : Association des Ambassadeurs du Vin Jaune

At a meeting on September 23, the board of the Vin Jaune Ambassadors’ Association voted to postpone the twenty-fourth Percée du Vin Jaune festival. Scheduled for February 6 and 7, 2021 in Cramans, the event has been postponed until the beginning of February 2022 in the same Jura village. “The decision was to be expected considering the current national situation. It was difficult to ensure social distancing measures [against coronavirus] with tens of thousands of visitors”, explained association chairman Benoît Sermier.

With tickets due to go on sale this September and the first round of expenses looming (marketing, security...), the association chose not to take any chances: “It is a wise decision”, commented Sermier, who specified that casks of the 2014 vintage will still be officially opened during a dedicated event at the beginning of 2021. The Percée is an impactful festival for the image of Jura wines so some events may still go ahead – they include the Percée or opening of the casks, obviously, but also a clavelin competition, open-day at wineries and auctions of mature vintages. The aim is “to organise an event on a smaller scale so that the 2014 vintage does not go unnoticed”, said Sermier, who is a Jura winegrower.

Revamping the Percée and its programme

The 2021 event has yet to be defined, and the 2022 festival will be redesigned. “We are going to take advantage of the postponement to review the Percée and its programme in 2022”, explained Sermier. While Saturday is very popular with young visitors, the association could try to get families to come on the Sunday, by adapting opening times and the activities on offer. “We're not going to sit around and do nothing between now and 2022, quite the opposite”, said Sermier.

 

LEAVE A COMMENT

Copy the code :
Processing
© Vitisphere 2020 - Tout droit réservé