Pontet-Canet sells 100 % of its En Primeur wines in just 3 hours

Wednesday June 03 2020 by Vitisphere

The 2019 vintage is the last one supervised by Jean-Michel Comme (right), who has managed Alfred Tesseron's (left) estate since 1989.The 2019 vintage is the last one supervised by Jean-Michel Comme (right), who has managed Alfred Tesseron's (left) estate since 1989. - Photo credit : Château Pontet Canet

After being released for sale to Bordeaux merchants on May 28 at 9 am, the 2019 vintage of Chateau Pontet Canet sold out just three hours later. “We have sold everything released for sale, and there won't be a second tranche. All the feedback I’ve received from Bordeaux merchants is the same: they want more”, commented Alfred Tesseron, owner of the 1855 cru classé (80 hectares of biodynamic vineyards in Pauillac). Although the quality of the 2019 vintage partly explains the success of the En Primeur launch, the price also plays a major role. At 58 euros per bottle for the 2019s in Bordeaux, it is 31% cheaper than the 84 euro price tag for the 2018 vintage.

That’s not how you should calculate the price. I chose this price because the minute the world we live in becomes challenging and as soon as you open a newspaper or turn on the television and hear nothing but misfortune, we have to stop. We make a magnificent wine which should allow people to raise a glass, toast and make new friends”, said Tesseron. After releasing a case of his first six certified organic vintages (2008-2013) at an attractive price in 2019, the owner stressed: “Pontet Canet is doing well, we’re not selling it off cheap! We have to put a stop to Bordeaux bashing”. Selling 100% of his wines En Primeur to Bordeaux negociants, Tesseron would not comment on the amount of wine involved. The most he would say was that the property enjoyed a normal harvest in 2019 after losing two thirds of its crop in 2018.

 

The 2019 vintage is the last one supervised by Jean-Michel Comme (right), who has managed Alfred Tesseron's (left) estate since 1989.

 

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