Christian Lacroix designs the livery for Château Sainte Roseline’s patented bottle

Friday April 24 2020 by Vitisphere

“The bottle was very innovative at the time. It was created by Baroness de Rasque de Laval, with a slender top inspired by a bottle of Alsace and the base of a perfume bottle from Grasse”, explained Aurélie Bertin.“The bottle was very innovative at the time. It was created by Baroness de Rasque de Laval, with a slender top inspired by a bottle of Alsace and the base of a perfume bottle from Grasse”, explained Aurélie Bertin.

“Our bottle, whose design was patented in 1949, is our genetic make-up”, commented Aurélie Bertin, owner of Château Sainte Roseline and its 110 hectares of Cru Classé vines in Côtes de Provence. To mark the bottle’s 70th anniversary, the estate is launching a limited edition for its 2019 vintage. Looking for “someone from the South with a media profile known worldwide”, Aurélie Bertin teamed up with the Provence-born fashion designer Christian Lacroix, internationally acclaimed for his dazzlingly exuberant theatre costumes.

Retaining the shape of the original bottle, the limited edition simply features a tattoo of white lace signed by the designer. “It is a silkscreen print and not a glued-on label. It looks like an elegant cuff, an ode to femininity and purity that plays on the transparency and colour of the wine”, said Bertin.

Limited to just 30,000 bottles, the wine represents only a tiny proportion of the estate's production, which rises to 250,000 bottles for its traditional label. With a retail price of 16.90 euros including tax in 75 cl bottles, the limited edition is also available in magnum, jeroboam and mathusalem formats.

Designed for wine merchants and export sales, the wine was due to be released in March, but the coronavirus epidemic has made distribution tricky. The first wines were sold via the estate's website, however, and bottles have also been shipped to North America. “It’s very irritating when you see the weather, we would have sold a lot of rosé wines...” lamented Bertin.

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