The new label by Ott blends wines from three estates, and increases prices four-fold

Friday April 17 2020 by Vitisphere

 This wine is designed to combine “three characteristics: the salinity of Clos Mireille, the silkiness and finesse of Château de Selle, and the depth of Château Romassan”, said Christian Ott. This wine is designed to combine “three characteristics: the salinity of Clos Mireille, the silkiness and finesse of Château de Selle, and the depth of Château Romassan”, said Christian Ott.

In a bid to capitalise on the star appended to the Ott name by its founder, Marcel Ott, Louis Roederer’s Provençal subsidiary is launching a top-end rosé aptly named l'Étoile. Due to be released in May, the 2019 vintage immediately stands out for its retail price tag of 120 euros. This is four times more than the price of the three Ott estates from which the rosé is made. Etoile is a blend of wines from three properties - Château Romassan in AOC Bandol (in Le Castellet), along with Clos Mireille (in La Londe-les-Maures) and Château de Selle (in Taradeau) in Côtes de Provence. Each estate is independent and sells its white, rosé and red wines at a price point of €30.

As premiumisation of Provence rosés gains traction, Domaines Ott is mulling further extensions to its range of high end offerings. “There will certainly be other labels”, confirmed Jean-François Ott in a cursory comment in the press release.

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