Bordeaux En Primeur: “It is so frustrating not to be able to present the excellent 2019 vintage”

Tuesday April 07 2020 by Vitisphere

 With En Primeur week cancelled due to the coronavirus epidemic and French lockdown measures, the latest Bordeaux vintage stays safely stored in the wineries. With En Primeur week cancelled due to the coronavirus epidemic and French lockdown measures, the latest Bordeaux vintage stays safely stored in the wineries. - Photo credit : Château Grand-Puy Lacoste (Serge Chapuis Photographe)

Now two weeks into lockdown, it is hard to imagine that it should have been En Primeur week”, admits Émeline Borie, head of marketing for Château Grand-Puy-Lacoste (1855 Pauillac Grand Cru Classé). Cancelled due to the coronavirus, the major presentation of the Bordeaux vintage to buyers and critics from around the world, with the wines currently being matured, leaves a void full of uncertainty.

At the moment, we have no visibility and it is impossible to say what will happen due to the lockdown in France and other countries. Will brokers and merchants taste the vintage and then spread the word as they used to in the past? There's a lot of uncertainty, it's going to be challenging”, adds Borie, whose family estate markets all its wines (150,000 bottles) as futures. In these uncertain times, “the only certainty is that 2019 is an excellent vintage. We know it, but we have to let everyone else know. It is so frustrating not to be able to present this excellent vintage”, sighs Borie.

As Bordeaux properties focus on vineyard management for the 2020 vintage, the issue of how to present the 2019 vintage En Primeur is as irrelevant as pricing. “We don't know if there will be a market. We are already concentrating on the vineyard, and are concerned about frost”, says Borie.

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