Bordeaux needs to “come out of the closet”

Monday March 16 2020 by Vitisphere

Stephan Delaux, deputy mayor of Bordeaux in charge of tourism, Bernard Farges, chairman of the CIVB and Alan Sichel, vice-chairman.Stephan Delaux, deputy mayor of Bordeaux in charge of tourism, Bernard Farges, chairman of the CIVB and Alan Sichel, vice-chairman. - Photo credit : Bertrand Collard

Some people might say, “We have to get out of our comfort zone”. Bernard Farges, chairman of the Bordeaux wine trade council (CIVB), preferred to be a little more sensational. “Bordeaux must come out of the closet”, he told the press on March 10. With sales of 4.15 million hectolitres in France and worldwide in 2019, the region posted one of its worst scores in 20 years and declined by 12% compared to 2018.

Significant decline in France

In volume terms, 56% of sales are in France, 10% in China and Hong Kong, 5% in the USA, followed by Belgium (4%), the United Kingdom (4%), Germany (4%), Japan (4%) and the rest of the world.

The French market is where Bordeaux is suffering the most. Supermarket sales, the only channel for which figures are available, fell by 10% in volume terms to 130 million bottles and by 9% in value to 766 million euros (2019 vs. 2018).

Export shipments fell by 4% in volume (1.8 million hl) but remained stable in value (2 billion euros). China plummeted by 18% in volume (421,000 hl) and 12% in value (573 million euros) and Belgium also declined (-3% in volume, -6% in value). Other destinations, however, grew or held up, such as the United States, which ended 2019 with a slight fall in volume (-1%) and an increase in value (+5%), despite the Trump tax.

 

 

 

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