The Universal Wine Museum due to open in Beijing at the end of 2021

Monday February 10 2020 by Vitisphere

The Beijing Wine Museum covers 18,000 m². It will include a 6,700 m² permanent exhibition area with temporary exhibitions, an auditorium, multi-sensory exhibits, a wine cellar, a gourmet restaurant and a wine school.The Beijing Wine Museum covers 18,000 m². It will include a 6,700 m² permanent exhibition area with temporary exhibitions, an auditorium, multi-sensory exhibits, a wine cellar, a gourmet restaurant and a wine school. - Photo credit : Musée du vin de Pékin

Bordeaux’s Cité du Vin is working with Weixing Tang on the creation of a wine museum in Beijing. The avowed aim, as specified by the museum, is “To explain to the Chinese what wine and the civilization of wine are, in a location with cellars and exhibitions, where we can be sure that wine is properly served, and offer a bit of the French touch”. The 18,000 m² museum will include a permanent 6,700 m² tour route with temporary exhibitions, an auditorium, multi-sensory exhibits, a wine cellar, a gourmet restaurant and a wine school. The adjacent shopping area with hotels will sell wine to individuals. There will also be an incubator for Chinese and international companies. Weixing Tang also mentioned the building’s environmentally-friendly energy transition approach and use of hydrogen. His goal is to welcome 500,000 visitors in the first year, a number on a par with visitor numbers at the Cité du Vin in Bordeaux. Produced in partnership with French architects, the stone building set amidst vineyards pays homage to the medieval town of Saint-Emilion.

Adapted content

The wine content has been completely redesigned for Chinese culture, with China as a common thread. The first of the 5 themes will clarify what wine is - made from grapes, not all fruit. Then, using fun and educational techniques, wine around the world will be presented through 12 major countries, 6 from the New World, 6 from the Old World, including France and China; the history of wine in China will be boosted by the latest archaeological discoveries; wine and the senses will present the different categories of wine (red, rosé, white, sparkling...) and their sensory effect, bridging, whenever possible, the gap between theory and practice and offering lifestyle advice, for example what a corkscrew is used for and how to use it. The crucial aspect of tasting will be staged in a Parisian bistro-like setting, the absolute reference point for serving wine.

 

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