Future trends in the wine market summed up in 9 figures

Monday January 27 2020 by Vitisphere

François Collache, Sopexa's Commercial Director for Drinks, presents the major trends in the world wine market for the next two years.François Collache, Sopexa's Commercial Director for Drinks, presents the major trends in the world wine market for the next two years. - Photo credit : Pierrick Bougault

On February 10 at Wine Paris, Sopexa will present its overview of wine market trends as perceived by members of the international trade. Ahead of the presentation, here are a few key takeaways.

16% of respondents rank Australia and Italy first for innovation and appeal to young people, followed by Spain, the USA and Chile. France only garnered 9% of positive opinions.

17% is the decrease in the range French wines available in Belgium, compared to the 2018 survey. In practical terms, this means Belgian firms are offering fewer French listings in their portfolios.

35% of experts from Germany and Great Britain see a bright future for low-alcohol wines.

40% of respondents place Italy among the top 3 producer countries whose sales will grow the most, compared to 39% for French wines, which are slowing in Belgium, China, Hong Kong and the USA.

42% of the trade - particularly in the English-speaking world, but not in China - believe that organic and biodynamic wines are the most promising category.

53% of UK players see Chile, followed by Australia, Argentina and New Zealand - hence the southern hemisphere - as the beneficiaries of Brexit.

62% of firms in China sell Australian wines, which continue to conquer the market. The reasons for their success are that Australian benchmark brands provide easy drinking, red wines - a colour prized by the Chinese - and have invested heavily in marketing.

77% of the trade rank French wine first in terms of prestige, “for special occasions” but also because it champions organic (56%) and takes on board climate and environmental aspects (43%) better than other countries.

89% of stakeholders questioned have French wine in their portfolio, making it the most highly represented in the world ahead of Italian (75%) and Spanish (67%) wines.

 

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