South of France marketing board exhibition postponed

Thursday December 19 2019 by Vitisphere

Portraying the Occitania wine region as a single entity is also a challenge that must be overcome despite the deep-rooted attachment to individual areas whose landscapes and cultural attributes are promoted independently.Portraying the Occitania wine region as a single entity is also a challenge that must be overcome despite the deep-rooted attachment to individual areas whose landscapes and cultural attributes are promoted independently. - Photo credit : CC0 Creative Commons

Only in Occitania would you see this kind of political imbriglio. For several months, the Languedoc-Roussillon marketing boards, under the combined InterSud banner, had been working on establishing a new exhibition aimed at offering a showcase for winegrowers not able to attend Wine Paris due to the cost. An exhibitor target of 500 winegrowers had been set and the exhibition was scheduled to take place in Narbonne in April 2020. But even before the event could be staged, it became mired in politics, which ultimately prevailed over collective interests. Unable to reach an agreement, the relevant marketing boards have decided to postpone the project, allegedly until 2021, provided the deadlock can be ended.

South-West involvement

Behind the scenes, it appears that the Occitania regional council had made its financial support conditional upon attendance by producers from South-West France. But as InterSud is the exhibition’s owner, it decided to invite producers from South-West France to attend as “guests”. They accepted, some willingly, others reluctantly, until that is the name of the exhibition was revealed – it referred to Sud de France, the iconic brand name used in Languedoc-Roussillon. The brand, which is currently being contested from an administrative perspective by Inao, is one with which South-West producers do not identify.

 

 

 

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