Beaujolais rosé in the spotlight

Tuesday December 17 2019 by Vitisphere

“Rosé is an essential means of diversification for our companies”, pointed out Dominique Piron.“Rosé is an essential means of diversification for our companies”, pointed out Dominique Piron.

With two areas dedicated to Beaujolais rosé (characterful rosés and festive rosés) at Wine Paris (10-14 February 2020), the Beaujolais wine marketing board Inter Beaujolais is giving significant floor space to its range of pink wines, following a low-key trial run at Vinexpo Bordeaux. “Red wine consumption is tending to plummet in favour of whites and rosés. We can see the rosé train passing by and don’t intend to just sit back and let it go without us”, summed up Dominique Piron, chairman of Inter Beaujolais.

Rolling out its traditional ‘Beaujonomie’ stand, the marketing board will showcase its terroir-driven rosés.  “The South of Beaujolais has clay-limestone soils that are ideal for making rosé from Gamay. These are not very pale rosés, they have a light colour and are laden with aroma”, said Piron, adding that considering the region’s small rosé output “we won’t be competing with anyone in Provence or the Côtes du Rhône”. In 2018, Beaujolais produced 18,400 hectolitres of rosés (+34%), including 5,800 hl labelled as Nouveau (+12%).

Diversification

The Beaujolais rosé pavilion is set to continue during Inter Beaujolais' future marketing events, making the region’s diversification into rosé and white wines a way of appealing to new consumers.

LEAVE A COMMENT

Processing

COMMENTS

No comments yet.

© Vitisphere 2020 - Tout droit réservé