The international boxed wine competition embraces designer livery and eco-design

Tuesday December 03 2019 by Vitisphere

Constance Rérolle, director of wines and spirits at the Adelphe agency, Anne-Marie Estampe, the creator of the international wine in box competition and Elodie Becheras, a lecturer at the University of Toulouse Montauban and deputy director of the Higher Institute of Colour, Image and Design.Constance Rérolle, director of wines and spirits at the Adelphe agency, Anne-Marie Estampe, the creator of the international wine in box competition and Elodie Becheras, a lecturer at the University of Toulouse Montauban and deputy director of the Higher Institute of Colour, Image and Design. - Photo credit : Anne Schoendoerffer

As part of our competition, we are launching two new competitions for 2020. After the best wine, we will be awarding the prize for the best livery and the prize for the most ecological wine”, said Anne-Marie Estampe, creator of the international wine in box competition (CIWBIB). The announcement was made at the awards ceremony of the 5th Best Wine in Box competition during SITEVI in Montpellier on Tuesday 26 November 2019. The awards will be named: “Best Dressed Wine” and “Best Eco Design Bag”.

Best Dressed Wine

After seeing so many well-designed boxes of wine, I thought it was important to show them off and reward them. The idea is also to encourage producers who do not make an effort to focus more on the design”, said Anne-Marie Estampe. The award will be run by Elodie Becheras, a lecturer at the University of Toulouse Montauban and deputy director of the Higher Institute of Colour, Image and Design (ISCID).

Best Eco Design Bag

For Constance Rérolle, director of wines and spirits at the Adelphe agency, the idea of the “Best Eco Design Bag” is to encourage winegrowers to challenge each other on every aspect of the packaging. “The industry must be aware that this packaging format was created with an ecological ethic, and must stay so”. To become recipients of the award, producers must explain the changes they have implemented. For example, removing the plastic handle or swapping colour printing for kraft paper to use less ink, or reducing the weight of the cardboard. There are many ways to reduce the impact of packaging, and as Constance Rérolle pointed out: “The consumer wants ethical packaging”.

The 2020 international wine in box competition will take place in Toulouse on Friday 20 March 2020.

 

 

 

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