Languedoc co-operatives asked to maintain wine prices, at the very least

Wednesday November 06 2019 by Vitisphere

 “There is no reason to be pessimistic in the region. We are fortunate to have a diversified range of wines covering appellations and PGIs, which gives us the flexibility to adapt our product profiles to suit market demand”, commented Ludovic Roux. “There is no reason to be pessimistic in the region. We are fortunate to have a diversified range of wines covering appellations and PGIs, which gives us the flexibility to adapt our product profiles to suit market demand”, commented Ludovic Roux. - Photo credit : Michèle Trévoux

With an estimated harvest of 11.5 mhl in Languedoc-Roussillon and end-of-season stocks estimated at 6.5 mhl, we are starting the marketing campaign with supplies of 18 mhl, which is less than the previous campaign. Over the past year, prices for reds have remained more or less stable and prices for whites and rosés have declined marginally. On the basis of this analysis, we recommend that our members negotiate stable prices for reds, and higher levels for whites in order to return to 2017-2018 prices. For rosés, which require significant investments, we suggest they request increases of up to €5 per hectolitre”, explained Ludovic Roux, chairman of the Coop de France Occitanie co-operative winegrowers’ section, at its pre-campaign meeting in Narbonne on Monday 28 October.

For red appellation wines, whose sales are down by 200,000 hl and stocks up by 50% compared to the previous season, Roux recommended caution: “We have advised our members only to produce the amount of appellation wine they are able to sell. We need to avoid a price drop. The slump mainly involves entry-level reds. Volumes of this category of wine should be reduced by redirecting production towards either rosé or mid- and high-end reds, where demand remains strong”.

 

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