Vitalie Taittinger takes over the presidency of the eponymous Champagne house

Thursday October 24 2019 by Vitisphere

Vitalie Taittinger with her father, Pierre-Emmanuel, and brother Clovis.Vitalie Taittinger with her father, Pierre-Emmanuel, and brother Clovis. - Photo credit : DR

On January 1, 2020, Vitalie Taittinger will become president of Taittinger Champagnes (288 hectares under vine and sales of 6.5 million bottles in 2018). The forty year-old, who began her career in graphic design and illustration, takes over from her father, Pierre-Emmanuel Taittinger, who had announced in 2014 that he wanted to retire at 65.

Both “Ambassador” and “muse” of the family Champagnes, Vitalie Taittinger has been director of marketing and communications since 2015, after working in the department since 2007. She joined Taittinger Champagnes after her father took control in 2006. After the sale of the family hotel group Le Louvre in 2005 to the American pension fund Starwood, Pierre-Emmanuel Taittinger prided himself on having regained control of the Champagne house for €580 million, with the financial support of the Crédit Agricole bank and backing of trade organisations.

A sense of achievement

Thirteen years later, “I can hand over the reins with a sense of accomplishment”, he said in a statement. Vitalie Taittinger has announced that she will show the same “touch of impertinence and audacity that led us to plant vines in Kent [in 2015]!” Along with the change of presidency comes a change in the general management of the company. The new president’s brother, Clovis Taittinger becomes general manager.





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