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'Zero pesticide residue', an endorsement that aims to reassure wine consumers

Par Vitisphere Le 18 octobre 2019
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'Zero pesticide residue', an endorsement that aims to reassure wine consumers
“The ZRP endorsement offers the same guarantee of safety to consumers as organic products, but it gives producers the ability to spray when there is a risk of losing their crop without losing their certification,' says Eric Hénaux.
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n the realms of wine marketing, the quest for the Holy Grail involves finding a simple tool for publicising sustainability commitments to consumers. From the vineyard to the trade, the quest currently seems to revolve around two certifications: organic winegrowing and High Environmental Value (HVE). Both of them have their staunch advocates and zealous detractors, but a third way of showcasing good environmental practices could well lead to a reshuffle: the Zero Pesticide Residues within the limits of quantification (aka ZRP) endorsement.

This is a clear promise and a simple message for consumers. When you put forward technical methods, it's hard to get them on board. Here, we give them a result that they can take ownership of and which clearly meets their expectations for healthier products”, sums up Julie Sabourin, technical manager for the Nouveaux Champs collective. The association has been managing the private endorsement since January 2018 and now represents 61 farmers, including three co-operative wineries – the first in Buzet in Lot-et-Garonne, then Tutiac in Gironde and most recently Robert & Marcel in Maine-et-Loire. None of them have so far marketed a bottle with the ZRP endorsement, but they should soon be joined by other industry members, both independent winegrowers and trading companies.

 

 

 

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