A communal area for foreign wines at Wine Paris and Vinexpo

Tuesday October 15 2019 by Vitisphere

The communal hall is a “strong signal sent out to all industry players”, said a press release.The communal hall is a “strong signal sent out to all industry players”, said a press release.

Due to take place jointly from February 10 to 12, 2020 in the French capital city, Vinexpo Paris and Wine Paris “are singing from the same hymn sheet” according to a press release. Dissonance and rivalry have been put behind the two exhibitions, which are now orchestrating a symphony of synergy. Both events are ushering in “a new stage in their collaboration” through the creation of “a communal area to welcome international wine regions”. Hall 7 of Paris Expo Porte de Versailles will bring together exhibitors who previously signed up with either event, along with those who have taken up the joint sales offer.

One example is the Italian promotion agency ICE, stressed Vinexpo director Rodolphe Lameyse: “The Italians did not want to be put in a position where they had to choose between rival proposals put forward by the two exhibitions. We responded by providing them with a concerted solution, based on the complementarity of our two exhibitions, which convinced them to take part”. Under the joint banner of Vinexpo Paris and Wine Paris, the international hall will act as a testing ground as the two exhibitions gradually ramp up their co-branding. Their declared complementarity will result in joint badges for the 30,000 trade visitors expected to attend.

Marketing distribution

With 2,800 stands already announced, Vinexpo Paris and Wine Paris are about to fill the four halls (Hall 7 for Vinexpo, Halls 4 and 6 for Wine Paris). While the trade shows acknowledge that they have been in competition for some time from a marketing perspective, the ultimate distribution of exhibitors is likely to follow their respective geographical roots and long-standing positions.

 

 

 

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