Bordeaux’s new chair thinks entry-level wines are needed

Tuesday October 08 2019 by Vitisphere

Marc Médeville on his election as chair of the Bordeaux and Bordeaux Supérieur producers’ organisation.Marc Médeville on his election as chair of the Bordeaux and Bordeaux Supérieur producers’ organisation. - Photo credit : Muriel Meynaud

In an interview with Vitisphere, Marc Médeville, chairman of the Bordeaux and Bordeaux Supérieur producers’ organisation, claims: “We must create a non-GI wine industry in Bordeaux to which people would turn through choice. The Bordeaux wine trade already sources wines from other regions to produce non-GI wines, why wouldn’t it do so in Bordeaux? We are giving a lot of consideration to this. Bordeaux also needs to regain market shares for white wines. Whites are experiencing an upturn everywhere, except in Bordeaux. There is no reason for this to continue. We are also encouraging winegrowers to enter the market for crisp rosés. We have voted to amend specifications for ‘clairet’ to make redder wines with a stronger identity that can be drunk chilled. As you can see, we're not standing still. But in the immediate future, what is helping us most is that Bordeaux is harvesting a crop that is small in volume terms but great in quality”.

 

 

 

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