Wine Paris structures its ‘green’ marketing credentials

Wednesday September 18 2019 by Vitisphere

Wine Paris has created a specific logo for Wonderful to optimise visibility at the event.Wine Paris has created a specific logo for Wonderful to optimise visibility at the event.

Wonderful is the name of the new concept launched by Wine Paris to showcase environmental schemes and initiatives by its exhibitors and the industry at large. Emphasising that there are 30 environmental certifications around the world, the show intends to help stakeholders find their way around. For the next exhibition, Wonderful will be rolled out via a dedicated itinerary through the show to flag up exhibitors farming organically or in the switch-over phase, biodynamically (Biodyvin and Demeter) or under certifications such as HVE, ISO 14001, CSR and ISO 26 000. The show will also organise a Wonderful day focusing on the commercial challenges of wines committed to an environmental scheme through a wide variety of events including conferences, workshops and round-table debates.

 

 

 

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