Marc Médeville becomes chair of Bordeaux appellations

Tuesday July 23 2019 by Vitisphere

Marc Médeville has been involved in the AOC Bordeaux producers’ organisation since 2006. One of his main roles was as head of the promotion committee.Marc Médeville has been involved in the AOC Bordeaux producers’ organisation since 2006. One of his main roles was as head of the promotion committee.

Winegrower Marc Médeville, who has been at the helm of Château Fayau for 25 years with his brother Jean, was elected chairman of the Bordeaux and Bordeaux Supérieur producers’ organisation at a board meeting on July 16 at Planète Bordeaux in Beychac-et-Caillau. Previously vice-chairman of the seven Bordeaux appellations represented by the organisation, Marc Médeville takes over from Bernard Farges, who became chair of the Bordeaux Wine Marketing Council (CIVB) the day before.

Continuing the same objectives as his predecessor, who introduced three agri-environmental measures to production specifications, Marc Médeville has set himself the goal of “enrolling 100% of appellations in environmental schemes”, said a press release. As sales of Bordeaux in supermarkets and in China stagnate, Médeville will also work to boost sales in wine shops, cafés, hotels and restaurants.

Key figures

The seven Bordeaux and Bordeaux Supérieur AOCs* embrace 4,890 winegrowers in co-operative and independent wineries covering 58,600 hectares of vines and producing 2.88 million hectolitres in 2018 (the equivalent of 384.5 million bottles). This represents 55% of Bordeaux’s wine industry.

* Bordeaux Blanc, Bordeaux Supérieur Blanc, Bordeaux Rosé, Bordeaux Clairet, Bordeaux Rouge, Bordeaux Supérieur Rouge and Crémant de Bordeaux, as well as the GI Bordeaux Fine.

 

Marc Médeville has been involved in the AOC Bordeaux producers’ organisation since 2006. One of his main roles was as head of the promotion committee.

 

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