Mailly Grand Cru shows off its green credentials in 3D

Wednesday July 03 2019 by Vitisphere

In the video, several maps are shown and reveal vineyard aspects, the nature of the soil and subsoil, environmental certification, grape varieties, the names of localities, etcIn the video, several maps are shown and reveal vineyard aspects, the nature of the soil and subsoil, environmental certification, grape varieties, the names of localities, etc - Photo credit : Mailly Grand Cru 3D Experience

The Mailly Grand Cru co-operative winery has just released several videos that show its vineyards from every angle, in a fun and fast way. They start with a view of the Earth, Europe, then Paris and finally Mailly, in Champagne, setting the scene. “We showed the video at Vinexpo”, said Xavier Muller, chairman of Mailly Grand Cru. “Our foreign clients appreciated the videos, which allowed them to quickly understand how we work and what our vineyard sites are like. Internally, they also promote engagement and motivation. Considering the different vineyard plots we have, it is good to be able to illustrate 75% of our vineyard area certified SVC (Sustainable Viticulture in Champagne) and HVE”. In the video, several maps are shown and reveal vineyard aspects, the nature of the soil and subsoil, environmental certification, grape varieties, the names of localities, etc.

Targeting 100% certified acreage

The co-op's objective is to be 100% certified within two to three years. Concurrently with this, winegrowers are being asked to achieve “triple zero” level, i.e. zero herbicides, zero insecticides and zero anti-rot treatments. “We should have 30 ha of triple zero vineyards within two years”, claimed Muller. Lastly, fifteen co-operative members are willing to test organic techniques in one of their vineyards, totalling 5 ha. To facilitate the experiment, processing will be carried out by a service provider but the wines will obviously not be marketed as organic. Through this approach, Xavier Muller is campaigning for organic certification to be applied to individual plots, with analyses of the wines proving the absence of plant health treatments, as is the case in other European countries.

 

 

 

LEAVE A COMMENT

Processing

COMMENTS

No comments yet.

© Vitisphere 2019 - Tout droit réservé