The trend for winegrowers’ escape games continues to gain traction

Monday July 01 2019 by Vitisphere

Fun escape game events offer an opportunity to provide players with technical information, in this case on the grape varieties of South-West France.Fun escape game events offer an opportunity to provide players with technical information, in this case on the grape varieties of South-West France.

As the tourist season gets underway, escape games are spreading across France’s wine regions. From the pop-up riddle game at Domaine Verret (Chablis) to Domaine Claude Lafond’s permanent set-up (Reuilly) and the offbeat entertainment at the Grand Bourgogne Hôtel (Paris), keeping a comprehensive list of escape challenges now provided by the wine industry is proving to be a tall order.

The latest example to date is that of the co-operative winery in Marmande. Its Beaupuy store houses “Escape Wine” with 4 stands of riddles to be solved in an hour to “find the secret of female winegrower Helvire Horouge”. The name – which literally means, “She’s turning red” - shows that despite their English connotation, escape games still have room for some very French tongue-in-cheek humour. The challenges, which are also open to children lead to a tasting, for those adults interested.

A 3-year track record

Although the first French wine industry escape game was launched in 2016 by Cave Rouge in Thuir (Roussillon), the most famous and inspirational game was started in 2017 by Domaine Couly (Chinon). It has welcomed 2,000 visitors since it opened. “I thought it would take over a year and a half to make the investment profitable but it actually took a month and a half!” says winegrower Vincent Couly, who registered the brand name “escape game œnologique” and revamped its two rooms to keep visitors interested. As the riddles are only a challenge on the first visit, it is essential to change the set-up every 6 to 12 months. In a way, it’s new type of vintage for the wine world.

 

 

 

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