The 9,000-euro Instagram post for Provence rosés

Friday June 07 2019 by Vitisphere

 The panel includes Ali Green, an American influencer from Nashville with 96,000 subscribers described as a “rosé-lover influencer” by the brand. The panel includes Ali Green, an American influencer from Nashville with 96,000 subscribers described as a “rosé-lover influencer” by the brand. - Photo credit : Ali Green Instagram

This is a one-of-a-kind recruitment. On the colourful, fast-moving Instagram page of the American brand Rosé All Day, breaking news features a call to the people. To promote five of their French-produced rosés (three bottles and two cans), the brand is tapping into the #roséallday or #roseallday phenomena on social media, which have become extremely popular with Americans and effective communication tools posting nearly a million tags.

We are looking for beautiful images that demonstrate your love of rosé”, explains the brand. The aim is for people to publish their most beautiful holiday shots featuring their favourite rosés from June 8 to September 2 inclusive and of course to subscribe to the Rosé All Day Instagram page, which currently has only 25,000 subscribers.

Five image posts will be selected at the end of the period, and the finalists will have to create one last image to select the winner who will receive $10,000, or approximately 9,000 euros. But more than that – they will become the brand's influencer for a year with one mandatory post a month. To enable the winner to create an image bank for the year, a four-day trip to France in one of the brand's Languedoc-Roussillon estates will be given as a prize.

To enter the game, candidates must live in the United States and be over 21 years of age.

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